Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JUNE 30, 2022

We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Staying Silent May Not Be an Option.

Public Relations 52

Public Relations Audience B2B Prospect 52

Bizzaboo

JANUARY 10, 2024

DriveShopUSA Redmond, WA DriveShop collaborates with leading automakers and agencies, offering marketing and media fleet management services, software tools, event production, activation, and social media marketing campaign integration. We intercept and engage prospects and customers anywhere they congregate in large numbers.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. Here are a few of the most important qualities of a website that your event prospects will expect. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

DECEMBER 7, 2021

After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. Email marketing may win back some loyal attendees, but it won’t make up for the losses we’ll likely see in markets where the rebound is slower. .” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Encourage Social Sharing. In fact, infographics are shared and “liked” on social media three times more than any other type of content. Appeal to Emotions.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81