Smart Meetings

JANUARY 1, 2019

More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Most attendees walk around events with immediate access to social media. If not, planners could be losing opportunities for potential attendees and sponsors. The Facebook Effect . billion active users.

Social Media 279

Social Media Media Consulting Sponsors 279

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. What value will attendees get from attending? ” Attendees should be able to understand precisely what they will receive from attending the event. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. Event marketing focuses on promoting your event to attract attendees and generate interest.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Stova

JUNE 30, 2023

By defining your ideal attendees, you can tailor your marketing messages and select appropriate channels to reach them. Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Start by setting clear objectives and defining measurable goals for your event registration.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? Your attendees and influencers can spread positive word-of-mouth without using any words at all with this TikTok trend. Do a review but make it silent.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Abstract language, like the headline in this promotion for the 2021 LeadingAge Annual Meeting + EXPO, can be useful in creating emotional connections.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Will your attendees be more excited to explore hot new products or visit the exhibit hall ? Promoting exhibit space to companies? Success starts here!” Content is king!”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

JUNE 11, 2023

Keep reading to learn how to create a conference budget, costs to consider, and promotional expenses you won’t want to forget — plus get access to our event budgeting templates. By managing your event budget effectively, you can increase the chances that your conference is a success and that attendees are engaged and have a good time.

Conference 59

Conference Insurance Sponsors Social Media 59

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.

Sports 99

Sports Public Relations Audience Prospect 99

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires. Unreliable WiFi.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

OCTOBER 31, 2022

IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

B2B 59

B2B Event Planning Conference Logistics 59

Endless Events

MARCH 24, 2020

“And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. So we had already been counting down new product promotions. We’ve been promoting the show with a color graphic of our trade show, a photo of our trade show booth.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Social Tables

JULY 31, 2018

I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Create your sponsorship package.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

NOVEMBER 7, 2016

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Obviously, with attendees and the press being present, you want to be professional, presentable, and engaging. The answer shouldn’t just be “to promote the latest product.”. Set a Goal.

Public Relations 164

Public Relations Event Planning Social Media Events 164

Social Tables

JULY 31, 2018

I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Create your sponsorship package.

Sponsors 97

Sponsors Logistics Vendor Events 97

Bizzaboo

JANUARY 10, 2024

Infinity Marketing Team, LLC Culver City, CA A fully integrated and award winning marketing, event, and promotion agency, Infinity Marketing Team (IMT) creates and executes campaigns designed specifically for each of their clients’ brand objectives. Kicking Cow Promotions St. Meetings & Incentives Worldwide, Inc.

Management 98

Management Events Advertising Consulting 98

Traveler's Q

MAY 16, 2024

To address this, event organizers can encourage the use of public transportation, arrange group shuttle services, and promote carpooling among attendees. Implementing Sustainable Transportation Options Transportation is often one of the largest carbon-emitting aspects of corporate events.

Vendor 130

Vendor Sustainability Transportation Public Relations 130

Convene by PCMA

MARCH 16, 2022

Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. Interview attendees and speakers on a topic. Conduct person-on-the-street interviews with speakers, attendees, and exhibitors about the hottest industry topics.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JANUARY 19, 2023

Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more. Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

Email marketing may win back some loyal attendees, but it won’t make up for the losses we’ll likely see in markets where the rebound is slower. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. .” — Anjia Nicolaidis, director of international marketing. based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0,

Technology 105

Technology Technology Events Event Marketing 105