Smart Meetings

MAY 8, 2023

Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. Of course, not everyone in a given age range will react identically to an event marketing message.

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Convene by PCMA

NOVEMBER 30, 2022

Traditional event marketing is struggling. How do you evolve your event marketing to reach your attendees and fill empty seats? The first step is to stop marketing your event alone. Join PCMA’s 2023 Digital Event Strategist certification course expert, Rachel Stephan, for this fast-paced session.

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Convene by PCMA

JULY 17, 2023

In addition to offering a first-timer orientation at your event, like this one at PCMA EduCon 2023, create and facilitate design-your-day sessions each morning. For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices.

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Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

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Endless Events

FEBRUARY 16, 2023

“Deanna, do you think there are events or communities where this could help achieve a goal?” “We In 2023, it’s come a long way. It’s been applied at networking events and when you’re going out with your friends. “I Anytime we try something new, you must educate your attendee on why you’re doing it.

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Bizzaboo

DECEMBER 27, 2023

In fact, we’ve seen it all, from overflowing budgets in 2019 and near-zero activity in 2020 to the rise of hybrid events in 2021, business-almost-as-usual in 2022, and inflationary pressures causing businesses to rethink their budgets in 2023. But you also need to guide your attendees to find those networking spaces more easily.”

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The MICE Blog

AUGUST 11, 2021

The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. I think “and” and “both” will be very powerful words.

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Bizzaboo

NOVEMBER 28, 2022

Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Why Event Technology Matters.

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Stova

OCTOBER 26, 2023

This article explores the latest networking technology and trends that are transforming how professionals engage and connect. You’ll also get five proven best practices to help attendees build meaningful connections in 2024 and beyond. Attendees gathered to make connections and gain insights from knowledgeable speakers.

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Endless Events

FEBRUARY 14, 2023

2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?

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Bizzaboo

AUGUST 16, 2023

An event isn’t just a one-time thing that begins when the spotlight shines and ends when attendees return home. Considering that 80% of event professionals measure event success through attendee engagement and satisfaction, crafting an event that guarantees engagement and an unforgettable experience is paramount.

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Bizzaboo

NOVEMBER 14, 2022

However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. Although most event organizers say their top priorities right now are attendee engagement and attendance, 29% said they’re prioritizing sponsorships for 2023. . 3 Reasons Why Event Sponsorships Are Valuable.

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Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

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Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

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Eventtia

FEBRUARY 16, 2023

Are you looking to reinforce your brand in 2023? Integrating recurring events into your company’s revenue strategy could be the answer. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey. But recurring events can help accelerate this process, adding trustworthiness to your brand.

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Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Are you looking to reinforce your brand in 2023? Integrating recurring events into your company’s revenue strategy could be the answer. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey. But recurring events can help accelerate this process, adding trustworthiness to your brand.

Prospect 48

Prospect Social Media Audience Events 48

Convene by PCMA

NOVEMBER 29, 2023

Mastery in Data Analysis Beyond uncovering the potential of AI, this course equips event organizers with the expertise to analyze event data like seasoned professionals. With AI-driven insights, participants will gain a deeper comprehension of attendee preferences, behaviors, and trends.

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Stova

MARCH 17, 2023

This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team. Introduction Planning a meeting or event of any size can be a daunting task for those who aren’t used to that level of orchestration. What is Event Planning?

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Bizzaboo

OCTOBER 11, 2023

of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g.

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Event Technology Technology Technology Registration 105

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Email marketing remains one of the most-reached-for tools in a marketer’s belt — and for good reason.

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Bizzaboo

MARCH 15, 2023

Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more.

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Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

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Event Marketing Marketing Marketing Social Media 40

Convene by PCMA

AUGUST 1, 2023

6-8 at the Hyatt Regency Salt Lake City in Utah, will welcome keynote speakers from outside the organization of corporate event marketers, but the bulk of the educational programming will be delivered by CEMA members themselves. The value of attending CEMA Summit is the opportunities it provides for attendees to learn from one another.”

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Bizzaboo

MARCH 15, 2023

Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more.

Website 52

Website Planner Certification Publishing 52

Convene by PCMA

NOVEMBER 27, 2023

“Excitement when at events” was one of the many things event professionals said they liked most about their jobs in our Salary Survey 2023. Nearly 850 event professionals responded to our Salary Survey 2023 conducted in early fall. More emotional intelligence when it comes to managing the team.” “To

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Contracts Contracts Events Logistics 59

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Don’t just look at it as event marketing in a vacuum. Brand impact is another important objective for corporate event marketers. “We he asked. “You

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Events Prospect Event Marketing Global Events 52

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. We did break a record: Our last week of registration, we brought in over 1,100 attendees. It makes it a harder mousetrap to build.

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Convene by PCMA

OCTOBER 26, 2022

In this webinar, Honeycomb Strategies will share how events that truly consider environmental and social impacts can enhance brand, streamline event flow, and create a more meaningful experience for attendees and maybe even get to net zero carbon!

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MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S. The recent survey of 670 event marketers from organizations in the U.S.

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Bizzaboo

OCTOBER 9, 2023

It’s not just about finding any speaker; it’s about finding the perfect speaker who resonates with the event’s theme and captivates the audience. They can inform and engage your audience, breathing life into your event and leaving an indelible mark on every attendee.

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Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

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Bizzaboo

SEPTEMBER 19, 2022

Though the world has mostly opened up in the wake of the pandemic, event attendance has yet to recover. . According to the Center for Exhibition Industry Research (CEIR), the average event held in Q1 2022 had 32.9% fewer attendees than the average event held in Q1 2019. The key to getting people to your event?

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Event Marketing Conference Marketing Marketing 104

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. I will harness the power of influencers

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Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing. What type of experiences do audiences want?

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Marketing Marketing Registration Advertising 40

Bizzaboo

SEPTEMBER 27, 2023

It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading event marketing blogs and subscribing to fresh content from event planning websites. Read Now 4. Read Now 5. Read Now 8.

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Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

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