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PCMA EduCon 2021: A Hybrid Event Done Right!

Endless Events

Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer. PCMA EduCon 2021: Will Hosted, Thuy Attended. Will prefaces the conversation by saying that the PCMA EduCon 2021 took place in his hometown of Phoenix, Arizona.

Events 317
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Why Organizations Are Choosing to Meet in Controversial Destinations

Convene by PCMA

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. These organizations are entering the fray in part because of a collective realization that travel boycotts, historically, have done little move to the needle politically.

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Asynchronous Hybrid Events: A Step Towards Community Model?

Endless Events

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. A great asynchronous hybrid event case study is IBTM 2021.

Audience 306
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Experiential Virtual Events With AJ Williams

Endless Events

We championed for them, wanting to make sure that we were still fundraising for them and keeping them relevant and engaged with sponsors and donors.” Virtual audience engagement is key for every virtual and hybrid event, and it’s even more decisive when it comes to fundraising. ” Experiential Virtual Events In 2021.

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8 Key Takeaways From Agents of Hybrid 2021

Bizzaboo

Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022. Here are a few examples of considerations that’ll help paint a clearer picture of your event needs: How much of your audience is comfortable or able to attend on-site? Hybrid is a Spectrum.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. Highlight your sponsors in organic ways. social media wall).

Marketing 296
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Is Paid or Organic Social Better for My Destination?

DCI

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. But you may not have noticed that as these channels have become more saturated, organic posts reach fewer and fewer users.