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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

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Influencer Marketing – #EventIcons Episode 112

Endless Events

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. We will cover strategies for successfully using influencer marketing and so much more. August United.

Marketing 174
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5 Marketing Trends for Eventprofs to Leverage in 2017

MeetingPool

We’re just a month away and we’re looking ahead to see what’s going to be big in 2017. Thanks to predictions from thought leaders in the technology and marketing space, we can […].

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Smart Moves in Miami Beach, Denver and More

Smart Meetings

In this new position, Oshiro focuses on the wholesale, military, groups and travel agent markets for Lotus Honolulu at Diamond Head , Waikiki Malia and Hotel Renew. Formoso comes from Kempinski Hotel Cancun, where he worked as director of sales and marketing and played a role in rebranding the property from The Ritz-Carlton, Cancun.

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Navigating the Future of Data and Travel Marketing

Sojern

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112
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The Continued Rise of the Extended-Stay Hotel

Smart Meetings

Over the last two years, the economy extended-stay hotel market has been outperforming all other segments, said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. A resilient market, the segments U.S. RevPAR grew 8% during the pandemic while the rest of the industry declined 17%, the press release said. in revenue.

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20 Outstanding Examples of Experiential Marketing

Bizzaboo

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105