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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If 60 percent of travelers post on social media daily. Tod Maffin.

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11 Event Tech Trends That Shaped 2018

Smart Meetings

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups. Park MGM Ideation Studio.

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MICE professionals

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Tips for Increasing Audience Engagement at Events

Endless Events

And are you being tactful enough in your communication? According to Forbes this 2017, being an event coordinator lands squarely in the 5th most stressful job in their ranking. They can bend their corner of social media to their will, and when that coincides with yours, you can reach more people and stand out in your niche.

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Bounce Back Stronger: Analyzing and Learning from Event Failures

Bizzaboo

Utilize social media, email marketing, partnerships, and traditional advertising to build awareness and excitement. Underestimating the Importance of Experience In the age of social media and digital connectivity, the experiential aspect of events has never been more important.

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4 Surefire Ways to Measure Audience Engagement at Live Events

Social Tables

Plus, when you know where to look, you can find the numbers you need around every corner — your attendee list, web analytics, social media, and many other places. Social Media Engagement. Great event experiences drive people to share on social media. How to Track Engagement on Social Media.

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2018 Event Marketing Trends

Endless Events

This guide leads you through the process, from understanding what your event and company goals are up to communicating with the many stakeholders of the event. By gamifying the survey experience and utilizing social media, you can do just that. Need an event budget template? Often, that’s also the most difficult part.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

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