Solimar International

JULY 14, 2021

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

Social Media 98

Social Media Media Marketing Marketing 98

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

Social Media 136

Social Media Media Automation Events 136

Advanced Travel and Tourism

APRIL 16, 2024

Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie. SOCIAL MEDIA Year after year, DMOs are allocating a larger slice of the paid media pie (35.0%) to social channels.

Media 217

Media Social Media Travel Travel 217

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Contact Lynn Kaniper at 609.466.9187 ext.

Marketing 209

Marketing Marketing Social Media Media 209

Smart Meetings

SEPTEMBER 25, 2018

The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If 60 percent of travelers post on social media daily. Tod Maffin.

Communications 185

Communications Communications Trends Social Media 185

Endless Events

NOVEMBER 6, 2019

If you’re stuck in a jam, today’s talk on event crisis communication is for you! This is why knowing about event crisis communication is an absolute must. Our amazing host Alex Plaxen is here to walk you through how to implement an event crisis communication plan! My name is Alex Plaxen from Little Bird Told Media.

Communications 268

Communications Communications Events Attendee 268

Dana Communications

DECEMBER 19, 2023

Yet many marketers DO question whether or not TikTok should be part of their social media strategy. What we can tell you for certain – from a marketing standpoint – is that TikTok produces user engagement never before seen on any other social media platform. appeared first on Dana Communications.

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 242

Marketing Marketing Social Media Communications 242

Dana Communications

APRIL 4, 2024

Get Social – These days, social media and travel are inseparable. According to Travel Research Online, 52% of travelers decided to visit a specific destination after seeing an image or video on social media and more than one million travel-related hashtags are searched on Instagram every week.

Booking 133

Booking Social Media Online Website 133

MeetingsNet

SEPTEMBER 2, 2016

Whether you’re dealing with a small glitch or a major crisis, social media should be an integral part of your strategic communication plan. By Kelsey Dixon, davies + dixon. read more.

Social Media 73

Social Media Communications Communications Media 73

CSI DMC

AUGUST 13, 2020

Beyond posting to your timeline or grid, social platforms offer several features that can create major impacts on attendee capture and interaction. So often, planners will orchestrate an intentional social media strategy that goes up to the minute the event starts and then goes silent. Instagram, Facebook, and LinkedIn Live.

Social Media 52

Social Media Virtual Events Media Platform 52

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? This may include direct email marketing, social media platforms, TV commercials, or print ads.

Communications 130

Communications Communications Marketing Marketing 130

Meeting Tomorrow

AUGUST 31, 2021

If you’ve decided to plan an in-person event, and you’ve developed a plan you feel confident in, a key part of executing it is communicating clearly with your attendees. Whether through your website, emails, social media, on your event app, or onsite, it’s critical to communicate early and often, and with as much transparency as possible.

Communications 90

Communications Communications Registration Events 90

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Social media influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.

Benefits 181

Benefits Tourism Tourism Social Media 181

Smart Meetings

FEBRUARY 22, 2022

In the virtual space, this could involve XR avatars “meeting” in virtual breakout rooms, or communicating through a multi-participant instant messenger or video chat. Harness the power of social media at every stage. Begin by advertising your hybrid event via your social media platforms. Good luck and enjoy!

Social Media 246

Social Media Remote Online Audience 246

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Social media influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.

Benefits 174

Benefits Tourism Tourism Social Media 174

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 192

Marketing Marketing Travel Travel 192

Smart Meetings

MARCH 22, 2024

She brings expertise in digital marketing, brand development, social media strategy and analytics tools, which she will use to lead the resort’s marketing initiatives. He will lead all advertising, promotions, marketing, market intelligence, digital, communications and social media efforts for the organization.

Hospitality 246

Hospitality Social Media Promotion Government 246

Conferences that Work

NOVEMBER 21, 2022

Last week I shared five ways explicit communication improves meetings. So here’s a guide to explicit communication mechanics that increase the likelihood that people receive and act on your messages. Explicit communication mechanics summary. Choose the best time(s) to communicate. Make sure your message is clear.

Communications 48

Communications Communications Meeting Preparation 48

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 130

Marketing Marketing Social Media Communications 130

Brightspot Incentive Events

DECEMBER 21, 2021

Communication Makes or Breaks Sales Incentive Programs. The answer is – too little communication. To avoid dooming a new sales contest or a long-standing channel reward program, here are the 4 fundamental communication principles needed for an effective program: Funded. Funded Communications. Repetitive. And, I will.

Communications 52

Communications Communications Incentives Social Media 52

MeetingsNet

JANUARY 8, 2019

An effective communication plan can help spread information during an emergency, or even shut down an incident before it becomes a crisis, for example, by monitoring social media it is sometimes possible to resolve a situation with a disgruntled attendee before an issue goes viral. External Communications.

Communications 71

Communications Communications Social Media Registration 71

Interface Tourism Spain

JULY 6, 2022

6 tips for developing an effective influencer communication strategy. For more information, see the Top Comunicación article where more influencer communication experts share their tips. Social Media and Digital Marketing Manager. Social Media and Digital Marketing Manager. All the news Back to newsroom.

Communications 52

Communications Communications Social Network Advertising 52

Smart Meetings

MAY 8, 2023

Lesson 3: Don’t Email Gen Z Email blasts and newsletters were once king of the communication castle. Based on research done by HubSpot and Brandwatch, 57% percent of Gen Z attendees discover new things through social media, followed by 46% through YouTube ads and 42% searching the internet. Save everything else for online.

Benefits 264

Benefits Meeting B2B Social Media 264

Traveler's Q

DECEMBER 14, 2023

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Include a link to your event website and a short blurb about what attendees can expect, making it easy for anyone you communicate with to learn more.

Website 130

Website Online Social Media Promotion 130

Crowdriff

MARCH 8, 2017

Social media contests are more than just a fun excuse to hand out free swag to your followers. We created this step-by-step guide to help DMOs and travel brands maximize the benefits of running a social media contest. Immediate benefits of social media contests. Generate hype around your destination.

Social Media 52

Social Media Media Website Publishing 52

Dana Communications

FEBRUARY 20, 2023

Once we have identified these targets, the next and most critical step is delivering perfectly-timed communications. She shares this with her parents as “the place” she needs to hold her party, then has an amazing time with her friends, who all post about the event on social media. C ontact Lynn Kaniper at 609.466.9187 ext.

Marketing 216

Marketing Marketing Social Media Communications 216

Dana Communications

MARCH 28, 2022

As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It can be used in a variety of contexts, like on a website, in emails, social media, etc. The post The Value of Video in Marketing appeared first on Dana Communications.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Smart Meetings

MAY 5, 2021

Hashtags across social media platforms for cohesion and to aggregate conversations. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Open video conference rooms before or after the event for attendees to hang out. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event.

Website 130

Website SEO Social Media Audience 130

Advanced Travel and Tourism

FEBRUARY 28, 2022

Sales teams can better clue marketing into the target buyer, and marketing can better communicate their process. When both departments work together, communication with and to the customer improves. If you want to cover all bases in your travel marketing strategies , make sure sales and marketing are communicating.

Benefits 238

Benefits Marketing Marketing Social Media 238

Traveler's Q

MAY 1, 2023

What do you communicate or subcommunicate in the visuals of your website? ● Every brand communicates at least one of the archetypes in their marketing, even if they are not entirely consciously and deliberately aware of what. The colors of your logo? What is the impression you’d like those photos to give off?

Social Media 130

Social Media Publishing Proposal Communications 130

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 100

Marketing Marketing Social Media Communications 100

Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.

Social Media 130

Social Media Event Apps Sponsors Website 130

Smart Meetings

NOVEMBER 16, 2022

While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed social media post or optics that are not aligned with the DEI or sustainability goals of the company. Anonymous surveys can also help to identify problems that need to be addressed.

Rehearsal 264

Rehearsal Social Media Insurance Incentives 264

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. And the stats don’t lie: consumers are 2.4

Trends 219

Trends Marketing Marketing Social Media 219

Endless Events

APRIL 13, 2022

Check social media platforms to see what your attendees like most about your event. For example, you can show the best social media posts , write a whitepaper about the event, or offer sessions on-demand. The Power Of Personalized Communication. Personalization is key when it comes to attendee communication.

Audience 315

Audience Attendee Registration Social Media 315