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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If 60 percent of travelers post on social media daily. Tod Maffin.

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11 Event Tech Trends That Shaped 2018

Smart Meetings

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone. Park MGM Ideation Studio.

Trends 270
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4 Surefire Ways to Measure Audience Engagement at Live Events

Social Tables

Plus, when you know where to look, you can find the numbers you need around every corner — your attendee list, web analytics, social media, and many other places. Social Media Engagement. Great event experiences drive people to share on social media. How to Track Engagement on Social Media.

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4 Surefire Ways to Measure Audience Engagement at Live Events

Social Tables

Plus, when you know where to look, you can find the numbers you need around every corner — your attendee list, web analytics, social media, and many other places. Social Media Engagement Great event experiences drive people to share on social media. Make your social media handles and links easy to access.

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

Customer Engagement Solution Customer engagement is critical to brand activation, as it involves building strong connections with prospects and customers through direct and personalized communication. With Braze, businesses can send messages tailored to customers’ profiles using email, mobile apps, social media platforms, and websites.

Retail 62
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Concerns about using facial analysis at events

Conferences that Work

In 2017, Apple introduced Face ID to unlock its phones and authenticate payments. Clearview AI , an American facial recognition company, maintains a database of 20 billion matchable facial photos, many scraped from social media networks, which until 2022 was available not only to government agencies but also private companies.

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Alternatives to Twitter

Conferences that Work

Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter. Counter Social.