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Alternatives to Twitter

Conferences that Work

Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter. Why should you care?

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2018 Event Marketing Trends

Endless Events

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. This guide leads you through the process, from understanding what your event and company goals are up to communicating with the many stakeholders of the event. Click To Tweet.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

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The Top Benefits of User-Generated Content: Why UGC Is Important for Your Brand

Crowdriff

As Josh Collins, the Digital Communication Manager from Visit Franklin (and big believer in visual UGC ) says, “In our approach, visuals are one of the biggest keys to our success. It’s proof that you have dedicated fans, products worth talking about, and a social network that will appreciate great content.”.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Integrating social networks as a part of travel experience. In 2009, it has pioneered the usage of social networks to send customers flight documentation. Additionally, customer support of the airline can also be accessed via social media channels. The project was called Meet & Seat.

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