Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales). By Rebecca White. Ask customers to share.

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Online Tourism Tourism Social Media 90

Smart Meetings

JUNE 21, 2023

After some creative scheduling, Barcelo Maya Grand Resort stepped up to host in 2023, Louisville Tourism agreed to host what is expected to be a crowd of 2,500 at Kentucky International Convention Center a year early in 2024. Louis in 2025 in the expanded convention center campus. That format brought its own set of challenges and benefits.

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Logistics Vendor Education Trade Show 314

Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. At that time, widespread internet usage had already wildly changed the landscape of the industry, increasing customer autonomy from the days of travel agency appointments and packages. Read on to learn the history of how social media changed the tourism industry.

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Travel Daily News

MARCH 28, 2023

SOUTH AFRICA – Cape Town Tourism and the City of Cape Town recently convened an urgent energy discussion with local tourism businesses to engage on the issue of outages and current steps being taken to mitigate sector disruption. These are not cheap, with the initial installation coming with a hefty price tag. “We

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Tourism Tourism Panel Speakers 71

Tourism eSchool

DECEMBER 10, 2022

How Tourism Businesses can use Hashtags to Attract New Customers. So in this update we cover the what, why and how to use hashtags when sharing updates on these social media channels to help you attract new customers to your tourism business or region! This is fantastic free publicity for your tourism business! Facebook. **We

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Tourism Tourism Social Media Media 52

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Further YouTube statistics tell us that: YouTube remains the second largest search engine after Google and many travellers start their trip planning with search! Well, now is the time to give it some love with some simple updates! New to YouTube?

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Smart Meetings

JANUARY 26, 2023

Clean, Safe and Welcoming One organization leading the way in the recovery of tourism in the Pacific Northwest is the Downtown Seattle Association , which has made great strides in rebuilding the region’s momentum through an extensive plan that returned Seattle to its past splendor. The new Summit Building includes over 240,000 sq.

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MeetingsNet

APRIL 12, 2024

The international day of advocacy showcases the value of business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions to people, businesses, and our communities. Travel Association organizes GMID, providing messaging, graphics (sample above), and other resources for participants.

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Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Share your awards Have you won a tourism award or another industry award? Trust that their money will be well spent.

Online 89

Online Social Media Website Advertising 89

Interface Tourism Spain

JUNE 27, 2022

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. Instagram has been instrumental in the massive growth of tourism by increasing its supply and demand value. All the news Back to newsroom.

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DCI

AUGUST 19, 2021

There are tools on the market that offer in-depth attribution metrics around bookings and economic impact, which can be an effective way to measure ROI, but often these come with a high price tag and are primarily focused on paid advertising channels. clicking on destination partner sites or vacation packages. signing up for a newsletter.

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Marketing Marketing Automation Advertising 73

Tourism eSchool

DECEMBER 14, 2020

Get really specific and detailed for a single high yield visitor or niche interest traveler for your destination. Do some brainstorming with your colleagues on road trip themed itineraries ideas for all of your your High Yield Leisure Travellers and Niche Interest Visitors. Dog Friendly Travel in Southern Tasmania.

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Tourism eSchool

SEPTEMBER 23, 2021

Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers. People rarely travel for travel sake these days. People who travel for their passions are more likely to have an extended length of stay, and because of this are logically higher-yielding. By Paige Rowett. Conscious Visitors.

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Travel Travel Website Tourism 88

Crowdriff

NOVEMBER 20, 2018

For everyone else in the travel and tourism community, here’s a high level overview: What’s new. Tracking content from Instagram @mentions and tags. If you are a CrowdRiff customer, you have already received details from your Customer Success Manager.

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Tourism Tourism Website Communications 52

MeetingsNet

OCTOBER 3, 2023

She says that while IMEX is the mothership, she and her team are fed ideas for speakers, hot topics, and activations year-round from dozens of partner associations and exhibitors, as well as by IMEX staff who travel the world to bring home ideas from innovative conferences and events. Sessions cover generative A.I.,

Education 59

Education Contracts Contracts Speakers 59

Tourism eSchool

JULY 3, 2022

They are at the front line of negative impacts of the covid travel booms – visitors who overcrowd or even damage their favorite local natural experiences, using up their community's limited resources (eg water, food, petrol), and impacting their "quiet" lifestyle. Insta" Over-Tourism. Disappointed Visitors. Incomplete metrics.

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Marketing Marketing Social Media Advertising 52

Tourism eSchool

DECEMBER 20, 2022

Home Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers By Paige Rowett Published on December 21, 2022 People rarely travel for travel sake these days. Interest-based travellers likely have a few destinations on their hit-list at any given time. Conscious Visitors.

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Travel Travel Website SEO 52

DCI

MARCH 1, 2022

The opportunities go beyond tourism, too. A traveler or local small business owner snaps a photo and tags you on it on social media. Beyond people tagging your account though, there is a wealth of additional content from people geotagging locations in your region that need to be manually sourced and vetted.

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Marketing Marketing Remote Advertising 91

Crowdriff

NOVEMBER 21, 2018

Luckily, as one of the only official Instagram Partners focused on travel and tourism, we’ve got you covered. 1 | Make your @mentions and tags work for you. You know how when you log in to Instagram, there’s now a dedicated stream showing posts you were tagged in? But how do you make that found gold work for you?

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Tourism eSchool

JANUARY 3, 2023

The Destination Marketing Issues The common issues we are seeing in many corners of Australian in recent months (in no particular order) include… Local Resident Fatigue Some communities (regional and remote in particular) are questioning the value of some types of tourism in their local communities.

Marketing 40

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Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Share your awards Have you won a tourism award or another industry award? Trust that their money will be well spent.

Online 52

Online Social Media Website Advertising 52

Crowdriff

NOVEMBER 30, 2017

In a world of travelers who rely on visuals to decide where to go and what to see, experience and buy, you need a platform that learns and evolves based on audience perception and performance. 1 | The smartest visual curation engine in travel and tourism. Social media is a treasure trove of great visuals for tourism brands.

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Social Media Tourism Tourism Platform 52

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. Essential business travellers? Please send them through or tag us on Facebook. By Rebecca White.

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Tourism Tourism Social Media Online 97

Crowdriff

FEBRUARY 1, 2019

Now more than ever, user-generated content is taking center stage in successful travel and tourism marketing campaigns. For example, Tourism Toronto may want to track #YYZ or #tiff. Let’s say Tourism Toronto wants to run a campaign that showcases the city’s incredible food scene. How do you know where to look?

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Travel Travel Tourism Tourism 52

Crowdriff

MAY 31, 2018

Typically, people would take a screenshot of the post they wanted to share, then upload it to their own Story and mark it up with their comments or a tag to the poster’s account. Say goodbye to screenshots and manual tagging – Instagram now allows you to share posts from your feed directly to your story. What’s changed?

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Crowdriff

JUNE 20, 2018

What does this mean for travel marketers? 3 New Ways Travel Marketers Can Repost @mention Stories. Influencers you work with can now simply create and post content on their account while tagging you. 3 | Boost local tourism partners’ accounts and promotions. Start inviting people to tag you in their Stories!

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Crowdriff

MARCH 27, 2018

Consider featuring some of your tourism partners in your bio. Invite people to explore other imagery tagged with your brand hashtag. Instead of just saying “Tag your imagery with #BrandHashtag” you can also invite people to dive into the visuals that already exist with that hashtag. Another avenue to spotlight your partners.

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Tourism eSchool

NOVEMBER 22, 2020

Older couples - Travelling without kids, or possibly as extended family groups. Younger Couples - Often travelling with other couples or friends. Who are they travelling with ? What’s their motivation for travel? Accessibility Travel Tips. From a visitor guide, make sure you can answer the questions such as.

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Crowdriff

JANUARY 29, 2019

For any modern travel brand, promoting your hashtag and username is an essential part of building brand awareness and discovering rich and relevant content. But people need to know them to use them – it’s hard to tag your DMO if they can’t remember the @handle. The #lifeatcrowdriff hashtag being put to good use.

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Social Media Media Website Promotion 52

Tourism eSchool

MARCH 20, 2022

TikTok For Tourism. Travel content on TikTok is growing massively. That’s a whole lot of eyeballs - and with video being the centrepiece of TikTok’s world , you can see why other platforms like Facebook and Instagram (likewise tourism destinations and operators) are now getting serious about it as well. By Lachlan Swan.

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Tourism Tourism Social Media Platform 95

Tourism eSchool

MARCH 3, 2021

They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. What are the information, inspiration and experience gaps in our High Yield Visitor's Travel Purchase Journey? What gaps can our Organisation address? servicing activities?

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Retail Social Media Website Tourism 98

Crowdriff

NOVEMBER 6, 2018

So you’re in the market for a new digital asset management (DAM) system for your travel brand. Your needs are unique, but what sets a regular DAM apart from one that’s best for a travel marketer? Let’s dive into the 5 features of digital asset management that are particularly important for travel brands like yours.

Management 52

Management Travel Travel Social Media 52

Crowdriff

MAY 2, 2018

With 800 million monthly active users on Instagram, and 95 million posts shared daily , today’s travelers are taking, sharing, and consuming visual content like never before. In fact, the travel brands that are incorporating user-generated imagery into their marketing are the ones coming out on top. 1 | Colorado Tourism Office.

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DCI

AUGUST 28, 2023

I already wanted to travel for food, but living in such a serene place, my love for travel increased even more. I teach a class there now: Journalism and PR: Travel, Food and Lifestyle! Unlike many of the other hill country cities (I’m looking at you, Austin), San Marcos didn’t throw a price tag on every attraction.

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Crowdriff

MAY 1, 2018

Tourism marketers leverage user-generated content in their social media posts – but not many are using it for Instagram Stories. Feature a theme that’s relevant to a traveler, such as food, the beach, the museum, or a local landmark. We’re happy to share this is a guest post from Marissa Conniff of TwoSix Digital. It’s that easy.

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Social Media Audience Tourism Tourism 52

Crowdriff

JANUARY 16, 2019

At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in 2018, but are keen to reflect on what our readers enjoyed the most. Visit Indy has gone 100% digital with their marketing, and they’re continually finding creative ways to engage travellers on social media.

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Tourism Tourism Marketing Marketing 52

Crowdriff

JANUARY 30, 2018

Not only will the range of visuals in your library help you inspire more travelers to visit, they’ll also inspire you to create more amazing content that showcases your destination. Because CrowdRiff uses image recognition to auto-tag your photos and videos. Breanne Sewards, Editorial Content Specialist, Travel Manitoba.

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