Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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InEvent

JANUARY 6, 2023

Trade shows provide invaluable opportunities for companies to get in front of potential customers, strengthen relationships with existing customers, generate leads and close deals. But merely attending the show is not enough; a successful trade show marketing strategy requires careful planning and execution.

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Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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InEvent

FEBRUARY 5, 2024

Trade shows can be an essential part of your marketing plan. In fact, the B2B trade show market value is around $10.17 billion, showing that such shows are more than an excuse to meet in the … Post What You Need to Know About Virtual Trade Shows showed as first in InEvent Blog.

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Conferences that Work

MARCH 27, 2023

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. About trade show appointments.) American Sign Language for “You’re right!” appeared first on Conferences That Work.

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Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Market Research. Meet the Media.

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Skift Meetings

APRIL 11, 2024

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance. Miguel Neves Read the Complete Story On Skift Meetings

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Business Traveler USA

SEPTEMBER 14, 2021

Trade shows and conferences, once a staple of corporate America, where new products and services were presented and face to face connections made, are undergoing a transformation, driven by COVID-19. After a quick stop back in New Jersey, I was off to Europe for two more trade shows and some business meetings with partners.

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InEvent

DECEMBER 11, 2023

The resurgence of in-person trade shows is causing a mix of excitement and apprehension among planners and marketers. In this new world of multiple event formats and ever-evolving challenges, successful trade show strategies … Post 3 Strategies to Get You Ready for Trade Shows in 2024 showed as first in InEvent Blog.

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Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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Convene by PCMA

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. Our world has changed, and meeting with show managers and others — kind of doing that strategy up front — I feel that they will be more prepared to hit the ground running,” she said. Planning Timelines.

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Techsytalk

APRIL 25, 2017

Consider the trade show to be your stage – and you need to be performing from the moment you leave your hotel room until the moment you return. This is a great time to bring the creative marketing types in and see what they come up with free of budget restraints. The leads you capture are what makes the event worthwhile.

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ADMEI

MAY 15, 2024

3 Reasons to Hire an Accredited DMC 15 May 2024 In the dynamic realm of event management, trade shows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of trade shows for professionals in the meetings and events industry. These strategies can help.

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Techsytalk

APRIL 11, 2017

Planning to attend a trade show can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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Convene by PCMA

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. I fear a decline in Year 2 will then set the tone for the following years as the industry gets a reputation as not being a must-have tool in the B2B omnichannel marketing mix.

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Cort

JULY 20, 2021

Before you move forward with marketing your brand at a trade show, it’s important to understand the different types of events where you can show off your company. Even though trade shows, conventions, and expos are similar in most ways, there are subtle differences that are worth your while to comprehend.

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

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Creative Group Inc

SEPTEMBER 1, 2021

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Marketing materials. Lead generation.

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Eventtia

JULY 3, 2019

Your trade show is just a few months away and you're knee-deep in the stages of planning your biggest or smallest event of the year. To make sure your event is a success, you will need a great marketing and promotional strategy to increase attendance and boost ticket sales.

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MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

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Hotel Engine

JULY 6, 2022

Then you must not be regularly attending trade shows. We’ve put together a list of the 15 top annual hotel trade shows with a synopsis of what they cover and where they’re happening in the world. Hotel, Motel & Restaurant Supply Show of the Southeast. Where: Myrtle Beach, SC.

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Maritz Global Events

JANUARY 21, 2020

When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Lead Retrieval App for Trade Shows. Immediate Automated Trade Show Follow-up. Staying Top of Mind: A Crucial Part of Trade Show Lead Retrieval.

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Smart Meetings

MARCH 25, 2024

There will even be more content designed just for destination marketers. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Check out the largest trade show with over 300 exhibitors. Browse the trade show floor all day for demos and deals.

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Trade Show Networking Vendor Education 195

Endless Events

DECEMBER 2, 2021

For us, it’s time to do business and reunite in person at one of the biggest and most exciting trade shows in our industry: IMEX! Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. I thought they did a great job.

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Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. . You need to now look up-market to high-end enterprise clients.

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Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

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Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

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MeetingPool

DECEMBER 3, 2019

Source: Communique Conferencing Communique Conferencing announced today that the fourth edition of their industry-leading Virtual Trade Show Annual Benchmark Report has been released. ” Every day, marketers and […]. said Adelphi Kennedy, VP of Communications at Communique.”

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Travel Daily Media

JANUARY 18, 2018

The post APAC’s largest travel trade show OTM begins in Mumbai appeared first on TD (Travel Daily Media) Travel Daily. OTM, the largest travel trade show in the Asia Pacific region, began yesterday. India is one of the largest markets of travel and tourism in the world. Speaking at the inauguration, Shri.

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Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

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Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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MeetingPool

SEPTEMBER 5, 2018

Innovative Apps That Will Enhance Your Lead Capture Experience Let’s face it — the reason we exhibit at trade shows is for leads, finding prospects and expanding relationships with customers. table goes up, […].

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