Creative Group Inc

SEPTEMBER 1, 2021

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Marketing materials. Lead generation.

Trade Show 52

Trade Show Benefits Vendor Sponsors 52

Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. . You need to now look up-market to high-end enterprise clients.

Trade Show 315

Trade Show Events Sponsors Proposal 315

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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Conference Sponsors Trade Show SEO 279

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Customers, sponsors, and exhibitors are demanding a different value proposition. But the reality is that 80% of virtual attendance is free.

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Trade Show Virtual Events Sponsors Events 246

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

APRIL 12, 2021

The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” Exhibitors In Virtual Events Should Learn About Inbound Marketing. It’s people who see your exhibit booth not just as a marketing asset, but as a digital marketing asset,” says Will.

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Virtual Events Trade Show Vendor Events 317

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

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Event Marketing Marketing Marketing Trade Show 98

Endless Events

OCTOBER 4, 2022

If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. In marketing, you always need to prove event ROI, especially if you’re accountable to higher-ups or the folks over in accounting. . New accounts (if you do account-based marketing). Brand Awareness. Demos given.

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Registration Sponsors Events Trade Show 317

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms !

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Platform Sponsors Events Social Media 317

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Segment your trade show.

Attendee 116

Attendee Trade Show Registration Certification 116

DCI

MAY 17, 2023

In-market activations are a hefty investment that can pay off big if done right. It’s not enough just to set up a stand at a trade show anymore. Looking to attract more Black travelers from the Mid-Atlantic region, the islands joined the event as the sole destination sponsor.

Marketing 74

Marketing Marketing Sponsors Trade Show 74

Convene by PCMA

JANUARY 10, 2023

At the Tuesday CL23 session “Deliver the Event Metrics Digital Marketers Demand,” Michelle Bruno, content and brand strategist at DAHLIA+Agency, sat down for a conversation with Adam Parry, director of Event Tech Live and editor of Event Industry News. Do we move the show around a little bit? Here is a snippet of the discussion.

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Sponsors Events Trade Show Speakers 52

Smart Meetings

JANUARY 19, 2024

She brings 19 years of experience and a diverse background, from hotel operations to marketing strategy and positioning. Earlier, he served as director of sales and marketing, and brings with him to his new role over 30 years in hospitality with extensive experience in luxury hotels. Pedone is appointed as general manager.

Affiliate 147

Affiliate Hospitality Trade Show Tourism 147

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Event Marketing Marketing Marketing Social Media 272

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Travel Daily Media

OCTOBER 18, 2022

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Travel Daily. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights. is spread through digital media.

Tourism 95

Tourism Tourism Marketing Marketing 95

Travel Daily Media

SEPTEMBER 11, 2023

The post ITB China 2023 kicks off today, reuniting China’s tourism market with the global world of travel appeared first on TD (Travel Daily Media) Travel Daily Media. On September 11 , one day before the main show, this year’s ITB China will commence with a CEO seminar.

Tourism 96

Tourism Tourism Marketing Marketing 96

Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

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Public Relations Trade Show Advertising Sponsors 98

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Smart Meetings

OCTOBER 14, 2022

Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ.

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Sustainability Trade Show Entertainment Education 264

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. conferences, trade shows, road shows, customer groups). “Now Marketers haven’t yet mastered virtual. Why is hybrid so hard?

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Event Marketing Marketing Marketing Healthcare 84

Convene by PCMA

MARCH 20, 2023

Twrl Milk Tea CEO Pauline Ang (left) and CMO Olivia Chen took part in the first iteration of a new program that helps minority-owned businesses in consumer products navigate their first trade-show experience. I didn’t quite understand just how critical a trade show is,” she said. “At

Trade Show 98

Trade Show Retail Training Production 98

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. But how do you take the idea of bringing people together and turn it into an essential marketing channel? The short answer is to create a compelling event marketing plan. What is event marketing?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Smart Meetings

OCTOBER 23, 2023

If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.” Inflated rates were accepted by the leisure market traveling in distressed times. Taylor continues, “I also wish planners would involve destination marketing organizations more.

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Meeting Proposal Contracts Contracts 264

Convene by PCMA

MAY 20, 2024

The standard includes criteria in seven areas: organizational management; marketing, communication, and engagement; climate action; water management; materials and circularity; supply chain management; and social impact.

Certification 59

Certification Sustainability Sponsors Vendor 59

Social Tables

FEBRUARY 24, 2021

They’re important because they: Help gauge event interest Nurture existing relationships with a valuable offer Provide valuable information on the interests of your target market. Announce your trade show. Share information about a trade show you’re sponsoring. Please register for the trade show here.

Trade Show 142

Trade Show Seminar Retreat Sponsors 142

Smart Meetings

NOVEMBER 17, 2022

“Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. The sponsors love it. Exhibitors need it, want it and are excited to be connecting with their customers again face-to-face,” said O’Grady. The attendees love it. They’re very, very engaging.”.

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Platform Meeting B2B Audience 246

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

Social Media 130

Social Media Event Apps Sponsors Website 130

Traveler's Q

NOVEMBER 2, 2023

With event technology, it is now possible to host virtual events, conferences, and trade shows, and reach a larger audience globally. It can also provide a valuable opportunity for sponsors and partners to reach a wider audience, as well as generate post-event content.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

JANUARY 19, 2018

This week, we have a few tips for making your trade show booth stand out and managing your social media better. Partnership event marketing or co-marketing of events is also an idea that’s getting more popular. Trade Show Tips for the New Year. Going on a trade show this 2018?

Trade Show 230

Trade Show Social Media Attendee Audience 230

Convene by PCMA

JULY 19, 2023

A signature feature of the one-day event is Lippman’s rapid-fire “5 Data Points in 5 Minutes,” research-backed insights about the current state and future direction of conventions and trade shows. The second and remaining points were drawn from an ECEF survey of 1,500-plus sponsors.

Management 98

Management Trade Show Sponsors Audience 98

Travel Daily Media

OCTOBER 18, 2022

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Brand TD. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights. is spread through digital media.

Tourism 52

Tourism Tourism Marketing Marketing 52

Endless Events

MAY 12, 2022

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. ” For instance, why do marketers have resources whereas event planners don’t? “Meanwhile, marketers made more money.

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Planner Events Virtual Events Trade Show 320

Smart Meetings

SEPTEMBER 23, 2021

Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel? Market conditions will keep changing, so develop a plan.

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Speakers Audience Registration Attendee 246

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Endless Events

AUGUST 24, 2020

However, when it comes down to sponsors and exhibitors, the name of the game is hardly the same. “But I think as we’re moving forward, we’re seeing 3D trade show platforms where you can have a virtual version of your stand and things like that. Well, not anymore!

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Trade Show Virtual Events Events Proposal 320