Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

Production 234

Production Marketing Marketing Sponsors 234

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Casey Gale is managing editor of Convene.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Travel Daily Media

AUGUST 10, 2023

The post TUI to sponsor family Pride MCR, part of the Manchester Pride Festival appeared first on TD (Travel Daily Media) Travel Daily. The Manchester Pride Festival is returning to the city over the bank holiday weekend and TUI will be taking centre stage as this year’s sponsor of Family Pride MCR.

Sponsors 80

Sponsors Banking Airlines Promotion 80

MeetingsNet

SEPTEMBER 23, 2022

A new company has launched in Las Vegas that provides sponsored transportation to convention attendees. While event attendees get free transportation, the sponsor gets leads and exposure. Attendees must provide some information about themselves when they download the sponsor’s mobile app to redeem the rides.

Sponsors 59

Sponsors Attendee Benefits Transportation 59

Convene by PCMA

DECEMBER 16, 2021

In a recent interview with Mary Beth Micucci, the Engagement Director at Beedance , we discussed how event producers can increase engagement for sponsors and exhibitors of virtual and hybrid events. Sponsors and exhibitors are typically most engaged with events that have an element of conversation that goes beyond sales pitches.

Sponsors 95

Sponsors Vendor Audience Events 95

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Techsytalk

NOVEMBER 14, 2016

The guest rooms are all sound proof (always appreciated that close to an airport) and the meeting space is the largest in that market at total 27,000 square feet. This is a sponsored post – I received compensation in exchange for writing this review. Although this post is sponsored, all opinions are my own.

Sponsors 153

Sponsors Training Transportation Planner 153

Eventtia

AUGUST 16, 2022

Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

InEvent

SEPTEMBER 14, 2023

The big companies can use their huge marketing budgets to fund their events, but small event creators may need help to get everything going. If you don’t have enough funds for your event, sponsorship … Post How to Get Sponsors for An Event: 5 Tips and Tricks showed as first in InEvent Blog.

Sponsors 52

Sponsors Events Marketing Marketing 52

Eventtia

JULY 19, 2021

Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors.

Sponsors 118

Sponsors Planner Virtual Events Online 118

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200

Marketing Marketing Advertising Website 200

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Social Tables

SEPTEMBER 13, 2017

We’re living in a world where attendees are inundated with millions of brands and marketing initiatives, event planners and companies. You’re searching for the formula of how to get event sponsors that will positively resonate with your attendees. However, what you haven’t done enough research on are your sponsors.

Sponsors 114

Sponsors Attendee Events Audience 114

Convene by PCMA

AUGUST 3, 2023

You don’t need us to tell you that the business events industry is in a very different place than when we last conducted Convene’s Annual Meetings Market Survey, right before the pandemic shut down in-person events around the world. We know that since then the work of event professionals has become more challenging in a number of ways.

Marketing 98

Marketing Marketing Meeting Sponsors 98

DCI

MAY 17, 2023

In-market activations are a hefty investment that can pay off big if done right. Rather than prescribe a few rules, we thought we’d highlight a few winning in-market activations from destinations and their agencies – including a few clients – that have stuck with us over the last year. The activation went beyond sharing information.

Marketing 74

Marketing Marketing Sponsors Trade Show 74

Smart Meetings

FEBRUARY 27, 2023

Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.

Conference 271

Conference Sponsors Trade Show SEO 271

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Processing fees paid.

Platform 334

Platform Sponsors Events Registration 334

Smart Meetings

FEBRUARY 7, 2024

Niederman, as CEO, will work to steer expand the company’s reach as the digital events space sees growth in market opportunities like never before. He has proven himself skilled in refining products and go-to-market strategies that expand a company’s influence. We are ecstatic to welcome him aboard.”

Virtual Events 225

Virtual Events Banking Event Technology Sponsors 225

Social Tables

OCTOBER 21, 2016

As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. Present sponsors with deep data about their target audience.

Sponsors 87

Sponsors Events Automation Audience 87

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? For event professionals, LinkedIn’s 900 million global members and 63 million company profiles make the site stand out as a premier networking and promotional platform, offering unparalleled conference and event marketing opportunities.

Promotion 52

Promotion Conference Marketing Marketing 52

Endless Events

JUNE 1, 2020

Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Bizzaboo

MAY 6, 2024

Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. trillion by 2032, according to a recent report from Allied Market Research. The solution?

Sponsors 59

Sponsors Events Benefits Audience 59

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Mine is: that’s what I always try to do rather than give money as a sponsor,” says Will. On the flip side, Deanna has worked for organizations that always paid to be a sponsor.

Sponsors 177

Sponsors Events Attendee Audience 177

Bizzaboo

MAY 10, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Event marketers must segment audiences by role (e.g., Ask for Feedback As an event marketer, you aim to ensure each event is more successful than the last.

Sponsors 52

Sponsors Speakers Attendee Audience 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MARCH 3, 2022

How effective is social media marketing anyway? Tune in and find out the recipe for marketing success outside social media platforms! “Most promotion of events occurs online through social media ads, websites, and pages of certain websites used to market events. ” Lean On Your Sponsors.

Social Media 348

Social Media Promotion Media Advertising 348

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms !

Platform 317

Platform Sponsors Events Social Media 317

Techsytalk

AUGUST 15, 2016

The benefits of an event app are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your event app! The onus is on the planner and marketers to show the value of the app to the attendees. As you market your app, you’re marketing your event. Sponsors will be impressed.

Event Apps 157

Event Apps Marketing Marketing Sponsors 157

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Travel Daily Media

OCTOBER 18, 2022

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Travel Daily. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights. is spread through digital media.

Tourism 93

Tourism Tourism Marketing Marketing 93