Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Convene by PCMA

APRIL 15, 2024

While last-minute registrations spiked during the COVID years, that challenge hasn’t resolved itself. But Maritz wanted the report, sponsored by Louisville Tourism, to offer suggestions for working with this behavior rather than against it, to optimize attendance and revenues.

Registration 52

Registration Logistics Trade Show Attendee 52

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Smart Meetings

FEBRUARY 27, 2023

Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.

Conference 280

Conference Sponsors Trade Show SEO 280

Bizzaboo

NOVEMBER 7, 2023

To achieve event success and prove ROI, one of the first — and most crucial — steps is creating a registration landing page. Your event registration page is your sales pitch to potential attendees. A poorly designed or confusing registration page can lead to decreased attendance and, ultimately, a loss of revenue.

Registration 59

Registration Attendee Remote Events 59

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

SEPTEMBER 11, 2023

Cultural & Heritage Marketing Council. With a reported 350-400 registrants, the summit will be attended by planners, suppliers, domestic and international buyers, press and cultural heritage and climate community representatives. The deadline for registration for the event is September 15 th.

Tourism 258

Tourism Tourism Registration Culture 258

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Registration & Attendee KPIs. Number of total registrations. Pageviews on the registration microsite. Marketing KPIs. Sponsor revenue. CTA clicks.

Platform 334

Platform Sponsors Events Registration 334

Stova

MARCH 25, 2024

The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.

Registration 40

Registration Social Media Event Apps Website 40

Bizzaboo

MARCH 13, 2023

How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? Keep these virtual event marketing basics in mind as you develop your promotional strategy. After all, your goal is to maximize registrations. Check it out.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. SEAMLESS REGISTRATION PROCESS. ATTENDEE DATA AS A MARKETING ASSET.

Benefits 303

Benefits Attendee Registration Audience 303

Endless Events

JUNE 1, 2020

Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Traveler's Q

NOVEMBER 2, 2023

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. Event registration software and event ticketing software can simplify the registration process and streamline check-in procedures.

Event Technology 130

Event Technology Technology Technology Social Media 130

MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. When It Comes to Lists, Size Matters While of course your list will scale to the size of the event you’re marketing, generally speaking, bigger is better, according to the survey. and 51 percent of U.K.

Registration 87

Registration Marketing Marketing Social Media 87

Smart Meetings

NOVEMBER 11, 2022

More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As IMEX Group worked with pc/nametag to manage registration for the 12,000 attendees who descended on Las Vegas for IMEX America in October. Organizer/Sponsor Benefits. On-site check-in should be painless.

Sponsors 246

Sponsors Registration Technology Technology 246

Bizzaboo

MARCH 13, 2023

How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? Keep these virtual event marketing basics in mind as you develop your promotional strategy. After all, your goal is to maximize registrations. Check it out.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is the Difference Between Event Branding and Event Marketing? What is Event Branding?

Conference 105

Conference Social Media Sponsors Registration 105

Traveler's Q

DECEMBER 7, 2023

Additionally, a strong brand image can help establish trust and credibility with potential attendees and sponsors. When designing a landing page, it’s crucial to have a well-defined structure that guides the user toward the event registration page. Event Name and Logo The event name and logo are the face of the event.

Website 130

Website Platform Registration Social Media 130

Endless Events

FEBRUARY 4, 2022

Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Registration & ticketing. By adding traffic analytics to your payment processor, you can see how your attendees got to the registration form. Attendee communication.

Platform 348

Platform Benefits Virtual Events Registration 348

Endless Events

MARCH 3, 2022

How effective is social media marketing anyway? Tune in and find out the recipe for marketing success outside social media platforms! “Most promotion of events occurs online through social media ads, websites, and pages of certain websites used to market events. ” Lean On Your Sponsors.

Social Media 348

Social Media Promotion Media Advertising 348

Smart Meetings

SEPTEMBER 23, 2021

No wonder registrations soared off the charts. Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market.

Speakers 246

Speakers Audience Registration Attendee 246

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

JUNE 28, 2022

Are you gathering for marketing, networking, or community building? Registration. Will integration with registration content be needed? Do you need to account for company or sponsor logos? Determining the branding needs is important to ensure the app will meet marketing specifications. Content Development.

Technology 265

Technology Technology Event Apps Social Media 265

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

DECEMBER 14, 2023

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Registrant Referral Links Encourage registrants to share their event registration link on social media. This can also help attract potential sponsors for future events.

Website 130

Website Online Social Media Promotion 130

Traveler's Q

SEPTEMBER 14, 2023

An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. An event website serves as a centralized platform for the promotion, registration, and communication of all event-related information to the attendees.

Website 130

Website Online Social Media Registration 130

Endless Events

APRIL 9, 2021

While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. What does your sponsor forecast look like? Did you have sponsors in your previous event? Includes everything from Google ads to vendor and sponsor associated costs.

Virtual Events 334

Virtual Events Sponsors Rehearsal Events 334

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. Marketers haven’t yet mastered virtual. conferences, trade shows, road shows, customer groups). “Now Now is the time to regain your footing.”.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

SEPTEMBER 10, 2022

My sponsor dollars went through the roof.” . We actually came to market with a couple of basic things,” says Ryan. Very quickly the brands that were sponsoring our event wanted it at their other Capitol Hill events. That’s where Event Farm deviated from being a registration company to being an experience and engagement company.

Attendee 315

Attendee Sponsors Registration Audience 315

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. In-person experiences?

Attendee 116

Attendee Trade Show Registration Certification 116

Smart Meetings

MARCH 4, 2019

The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report. Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. These three strategies to get the most out of a sponsor partnership: 1.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Travel Daily Media

DECEMBER 26, 2023

The Hospitality Sales & Marketing Association International (HSMAI) Middle East successfully concluded its 6th Annual ROC Commercial Strategy Conference, the last of the Global, Commercial Strategy Conferences after London, Toronto, Singapore, India, and Korea.

Conference 95

Conference Hospitality Registration Certification 95

Bizzaboo

OCTOBER 19, 2022

As we fully embrace the era of hybrid events, business models are changing to reflect the evolving needs of customers, sponsors, and event attendees. 1: Registration Revenue. With a broader reach, you can gain a more considerable following and even command larger sponsor packages. Senior Director of Marketing Technology.

Sponsors 98

Sponsors Registration Virtual Events Audience 98