Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

Production 291

Production Marketing Marketing Sponsors 291

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Convene by PCMA

APRIL 21, 2024

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.

Sponsors 59

Sponsors Trade Show Events Prospect 59

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Processing fees paid.

Platform 334

Platform Sponsors Events Registration 334

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200

Marketing Marketing Advertising Website 200

Convene by PCMA

DECEMBER 16, 2021

In a recent interview with Mary Beth Micucci, the Engagement Director at Beedance , we discussed how event producers can increase engagement for sponsors and exhibitors of virtual and hybrid events. Sponsors and exhibitors are typically most engaged with events that have an element of conversation that goes beyond sales pitches.

Sponsors 95

Sponsors Vendor Audience Events 95

Smart Meetings

FEBRUARY 7, 2024

GlobalMeet’s event technology makes fully interactive, live events available for audiences numbering over 100,000. Niederman, as CEO, will work to steer expand the company’s reach as the digital events space sees growth in market opportunities like never before. We are ecstatic to welcome him aboard.”

Virtual Events 246

Virtual Events Banking Event Technology Sponsors 246

Smart Meetings

SEPTEMBER 27, 2018

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

Audience 263

Audience Social Media Attendee Conference 263

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

Benefits 303

Benefits Attendee Registration Audience 303

Bizzaboo

MAY 6, 2024

Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. trillion by 2032, according to a recent report from Allied Market Research.

Sponsors 59

Sponsors Events Benefits Audience 59

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. Most event platforms on the market offer both in-person as well as virtual event gamification solutions. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.

Platform 317

Platform Sponsors Events Social Media 317

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Survey Your Audience To Get Post-Event Feedback. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Eventtia

AUGUST 16, 2022

Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Endless Events

MARCH 3, 2022

How effective is social media marketing anyway? Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. Tune in and find out the recipe for marketing success outside social media platforms! ” Lean On Your Sponsors.

Social Media 348

Social Media Promotion Media Advertising 348

Endless Events

JUNE 1, 2020

Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. The same goes for content delivery. Why asynchronous events? Higher Event ROI.

Audience 306

Audience Virtual Events Communications Communications 306

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? For event professionals, LinkedIn’s 900 million global members and 63 million company profiles make the site stand out as a premier networking and promotional platform, offering unparalleled conference and event marketing opportunities.

Promotion 52

Promotion Conference Marketing Marketing 52

Social Tables

SEPTEMBER 13, 2017

We’re living in a world where attendees are inundated with millions of brands and marketing initiatives, event planners and companies. You’re searching for the formula of how to get event sponsors that will positively resonate with your attendees. You also have done your research and know who your audience is.

Sponsors 114

Sponsors Attendee Events Audience 114

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. The Benefits Of Event Technology For Audience Engagement. Communities offer year-round audience engagement.

Event Technology 317

Event Technology Benefits Technology Technology 317

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

DCI

MAY 17, 2023

In-market activations are a hefty investment that can pay off big if done right. Rather than prescribe a few rules, we thought we’d highlight a few winning in-market activations from destinations and their agencies – including a few clients – that have stuck with us over the last year. The activation went beyond sharing information.

Marketing 74

Marketing Marketing Sponsors Trade Show 74

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Mine is: that’s what I always try to do rather than give money as a sponsor,” says Will. On the flip side, Deanna has worked for organizations that always paid to be a sponsor.

Sponsors 177

Sponsors Events Attendee Audience 177

Smart Meetings

SEPTEMBER 23, 2021

Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Have a back-up plan.

Speakers 246

Speakers Audience Registration Attendee 246

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. One of the most effective ways to achieve this is through event branding. What Exactly is Event Branding?

Social Media 130

Social Media Event Apps Sponsors Website 130

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? What sets Snöball apart as a community marketing and audience growth platform for event professionals? Snöball is the most comprehensive word-of-mouth marketing tool dedicated to events.

Audience 52

Audience Marketing Marketing Registration 52

Endless Events

FEBRUARY 4, 2022

Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Enhanced virtual audience engagement. Virtual audience engagement remains one of the biggest pain points of event planners. 10 Benefits Of Event Platforms.

Platform 348

Platform Benefits Virtual Events Registration 348

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. What Is Community Marketing? No wonder it is one of the biggest event trends to keep an eye on in 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

MAY 1, 2020

How can you be sure the audience will have the necessary speed and quality of WiFi? While this will depend on the tech-savviness of your audience, the answer is probably not. Chances are, you prepared a good marketing strategy for your virtual event that includes steps to take pre-event. Activating Exhibitors And Sponsors.

Virtual Events 312

Virtual Events Sponsors Audience Speakers 312

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. live stream) to a virtual audience. Planning Two Different Event Experiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

OCTOBER 19, 2023

Foster Lasting Relationships Events are really all about relationships, so your event plan should prioritize fostering lasting connections with attendees, sponsors and partners. Showing up once a year to ask for money isn’t the best way to ensure you have valuable sponsors each year. Check the blog for more insights on the industry.

Sponsors 243

Sponsors Events Communications Communications 243

Smart Meetings

NOVEMBER 11, 2022

More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Interactivity: Bizzabo’s Audience Lights feature remotely lights up attendee SmartBadges to heighten engagement in large sessions or use customized colors for defined groups, such as attendee types. Read More : New U.S.

Sponsors 246

Sponsors Registration Technology Technology 246

Endless Events

DECEMBER 20, 2022

But they require a few tweaks to ensure your audience feels like they’re part of the event – even if they’re sitting at home on their couch. The first step to planning a successful virtual event is to create a solid marketing plan. Your audience should understand the benefits of attending.

Online 177

Online Virtual Events Platform Audience 177