Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Words Matter Cautioning against the pitfalls of “inside baseball” terms in marketing copy is nothing new at mdg.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

DCI

MARCH 22, 2023

In this role, Patience will oversee DCI’s Talent Attraction practice area, which helps cities, states, regions and countries to attract the workforce of the future through custom research and targeted marketing campaigns.  In response to the increasing challenges that communities around the U.S.

Public Relations 87

Public Relations Website Speakers Tourism 87

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 265

Conference Advertising Communications Communications 265

Tourism eSchool

NOVEMBER 30, 2022

Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. By Paige Rowett.

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

AUGUST 25, 2023

Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech. And what should event and association marketers take from this trend? Speak their language — don’t use jargon or outdated marketing messages.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Target your marketing. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

DCI

DECEMBER 14, 2021

As cities and regions across the country vie for talent , we are featuring economic development organizations implementing creative talent attraction marketing efforts as part of our Talent Attraction Spotlight blog series. Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Cost of living calculator.

Website 52

Website Public Relations Advertising Publishing 52

DCI

MARCH 7, 2023

I could think of no better time than International Women’s Day to engage with women that I admire who hold tourism leadership roles – from head roles in communications and marketing to the C-suite – to delineate what work remains, and what advice they’d give other women early in the career about embracing a career in the tourism industry.

Tourism 85

Tourism Tourism Public Relations Networking 85

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

Endless Events

SEPTEMBER 10, 2019

I had a side hustle where I worked for a marketing agency designing websites. And found a way into what I do now which is marketing consulting for events and event companies” Thuy Diep. “And I thought I wanted to go into public relations. “I never went to college.

Events 237

Events Production Public Relations Manufacturing 237

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

Crowdriff

OCTOBER 31, 2018

It’s also popular amongst a wide range of visitors; from the elderly to children, and a wide range of markets; from the cities and towns that surround Pigeon Forge, Tennessee to the furthest reaches of the country and beyond. asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company.

Website 52

Website Social Media Public Relations Platform 52

Endless Events

DECEMBER 16, 2019

And after I got through kind of simpler tasks, like answering fan mail, as I grew in that position, they let me work on his marketing summit. From Coca-Cola to Nike bringing their most senior marketing executives to Akron, Ohio to meet with LeBron” “I was on the planning team for that at maybe age 19. .

Networking 194

Networking Events Conference Platform 194

Endless Events

MARCH 24, 2020

Mark is the VP of Marketing of Digital Monitoring Products (DMP). “And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. Pull up our MailChimp email marketing and let’s get ready to send an email. And then we record them.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Crowdriff

JULY 5, 2017

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. Our second largest international market is Canada, which is about 120,000 visitors, so you can see the difference is pretty large.”. “We

Social Media 52

Social Media Promotion Website Public Relations 52

Travel Daily Media

JULY 25, 2017

Ahead of the Singapore MICE Forum 2017, SACEOS Marketing Communications Committee chairperson, Rosalind Ng, has appointed El Kwang of Biz Events Asia as the co-chairperson alongside a newly-minted committee to realign and rejuvenate the Association’s outreach and engagement with the business events industry and beyond. Co-Chairperson.

Public Relations 40

Public Relations Communications Communications Consulting 40

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Bye-bye budgets. Big news for small groups.

Travel 69

Travel Travel Media Public Relations 69

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. There is no doubt that economic development and destination marketing have merged closer and closer together during the past 30 years.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. While it remains the primary endpoint for most customer interactions, it’s no longer the only venue where marketers can provide information, market their destination or attraction and convert sales.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Prospect 111

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. By shifting our focus from short- to long-term, event marketers can do more than react to change. This article will appear in the November/December print issue.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Ask educational presenters to contribute an article about their session topic to an event blog or website. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Gavel International

JUNE 8, 2021

These factors have made it necessary for marketers to straddle the line between legal requirements and cultural shifts while maintaining control of their brand’s messaging online, including: Website terms of use policies. When to obtain professional assistance from a legal firm and/or public relations agency.

Social Media 52

Social Media Media Technology Technology 52

Crowdriff

MARCH 26, 2018

While the Denver Art Museum has always made an effort to maintain a close connection to its visitors, that effort got a lot simpler last year, according to Robb, when the institution began using CrowdRiff in both its marketing and communications strategies. Now we can give them a visual look at those experiences.”. “It

Social Media 52

Social Media Communications Communications Website 52

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105