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The Sharing Economy and the Tourism Industry Prospects, Opportunities and Challenges

Travel Daily News

The sharing economy has managed to create a new way of traveling, through online sharing platforms that facilitated direct transactions between ordinary citizens to share houses and cars, traditional foods and local information, enabling social interactions that connected tourists to the local community.

Prospect 100
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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. DMOs can use this information to highlight the most attractive tourism options and drive more traffic to the community as a whole.

Travel 243
MICE professionals

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Leading and Learning From the Next Generation of Meeting Profs

Smart Meetings

The number one thing I hear from prospective employees, new employees and even our existing workforce is, ‘What are we doing that’s having an impact and making a difference in the world?’” Advice for Prospective Meeting Profs—and the Seasoned Planner. Peckinpaugh noted. Industry Reach, Vision and the Battle for Talent.

Meeting 264
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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264
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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. DMOs can use this information to highlight the most attractive tourism options and drive more traffic to the community as a whole.

Travel 130
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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. DMOs can use this information to highlight the most attractive tourism options and drive more traffic to the community as a whole.

Travel 100
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The Importance of Personalization and Targeting in Your Marketing

Dana Communications

If you’re in charge of marketing for a resort or destination, you know there are disparate prospects coming to your website for inspiration and information. Another survey unveiled that 62% of respondents “were willing to give out their e-mail address in exchange for receiving personalized offers from companies.”. Relevance Reigns.

Marketing 206