Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

AUGUST 9, 2022

Golf tournaments are great for most ages, allow participants to spend time outdoors getting to know one another, often raise money, and so much more, making them one of the most fun sports-related events to plan. Not sure how to organize a golf tournament for a charity, fundraising event, or social outing? Pick your team.

Organization 78

Organization Social Media Venue Website 78

Eventtia

APRIL 1, 2022

Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.

Virtual Events 280

Virtual Events Attendee Social Media Speakers 280

Endless Events

MAY 9, 2023

Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. If you’re new to AI for events, we’ve got you covered. You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research.

Event Planning 177

Event Planning Automation Social Media Panel 177

Social Tables

OCTOBER 20, 2022

But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike.

Registration 158

Registration Virtual Events Advertising Social Media 158

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Bizzaboo

JANUARY 17, 2023

After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for event organizers. How To Use ChatGPT for Event Marketing Content.

Marketing 116

Marketing Marketing Social Media Speakers 116

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. (See Highlight the organization behind your show and any societies or affiliated associations involved with it.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

AUGUST 7, 2023

of event organizers have seen growth in registration. of attendees reported that the event registration process at their most recent gathering was easy or very easy. To get you started, here are some powerful strategies that can help scale your event registration strategy. Meanwhile, 56.2%

Registration 92

Registration Social Media Events Advertising 92

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

AUGUST 3, 2023

The events industry has seen a considerable influx of event software over the past few years, and it’s no surprise. The pandemic accelerated the need for solutions to help event organizers plan, execute, and measure the success of virtual, in-person, and hybrid events. In Q4 2021, 54.4% In Q4 2021, 54.4%

Management 98

Management Registration Vendor Event Apps 98

Endless Events

APRIL 27, 2022

But what most of these event platforms are missing are great online community examples or case studies. The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. Moz is an online community for event marketers.

Online 177

Online Virtual Events SEO Platform 177

Bizzaboo

MARCH 13, 2023

Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Check it out.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. CTV can deliver high-impact impressions for a fraction of the cost of television ads. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Eventtia

AUGUST 12, 2022

This new school form of advertising and marketing is the best way to utilize the voice of an influencer to reach a targeted niche community. Why you need an influencer marketing strategy? A brand can benefit from partnering with an influencer that shares or mentions their product or services in a positive way on social media.

Marketing 62

Marketing Marketing Social Media Audience 62

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Attendee Speakers Virtual Events 149

Eventtia

OCTOBER 9, 2023

We hope you find this event checklist useful and easy-to-use. Disclaimer: This particular checklist may not work for all types and sizes of events. The Structure of Event Planning Checklist To simplify your overview, we structured this checklist based on different phases of the event planning timeline.

Event Planning 88

Event Planning Retail Registration Events 88

Bizzaboo

OCTOBER 11, 2023

of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% To select the right tech, you need to know your event goals. Consider your business goals.

Event Technology 105

Event Technology Technology Technology Registration 105

Convene by PCMA

NOVEMBER 29, 2023

Organizers will develop the confidence needed in this rapidly evolving field, positioning themselves as competent early adopters and leaders in their roles. From event planners, marketers, and venue coordinators to production specialists, this course enhances your AI skills within the context of event execution.

Event Planning 52

Event Planning Telecommunications Logistics Regulations 52

Bizzaboo

MARCH 13, 2023

Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Check it out.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. And while you can always qualify audience engagement at live events with your gut, it’s a whole lot more effective to quantify it using hard data.

Audience 134

Audience Social Media Media Events 134

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Opportunities.

Planner 90

Planner Social Media Events Site Selection 90

Eventtia

SEPTEMBER 9, 2022

Increased creativity : PR and marketing teams can share unique insights and analytics to create relevant and engaging campaigns for your event. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

NOVEMBER 14, 2022

With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. Read In-person, Virtual, and Hybrid Event Ticket Pricing Strategies.

Sponsors 98

Sponsors Events Virtual Events Website 98

Traveler's Q

DECEMBER 21, 2023

In today’s highly competitive event industry, it is increasingly important for event organizers to leverage the latest tools and techniques to promote and sell tickets for their events. However, not all platforms are created equal, and event organizers need to select the one that best fits their needs.

Website 130

Website Marketing Marketing Social Media 130

Bizzaboo

NOVEMBER 28, 2022

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

Event Technology 98

Event Technology Technology Technology Registration 98

DCI

OCTOBER 13, 2022

Now, however, the events industry is back on its legs , and destination organizations need to start thinking about how to make their convention centers thrive. Work with your economic development and destination marketing organizations more broadly to make sure these local suppliers are part of larger conversations.

Events 75

Events Social Media Contracts Contracts 75

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. And while you can always qualify audience engagement at live events with your gut, it’s a whole lot more effective to quantify it using hard data.

Audience 92

Audience Social Media Media Events 92

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130