Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event.

Social Media 91

Social Media Media Promotion Tourism 91

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 252

Event Marketing Marketing Marketing Social Media 252

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. I will see change as opportunity.” — Sheree Whiteley, copywriter. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

MAY 25, 2023

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

SEO 62

SEO Event Marketing Marketing Marketing 62

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event Management Software.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. You don’t have to get fancy here: use the marketing channels you’re already using to promote your business.

Sponsors 304

Sponsors Fashion Promotion Virtual Events 304

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

Platform 334

Platform Sponsors Events Registration 334

Eventtia

APRIL 1, 2022

Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. In this article, we will discuss all you need to know about creating a perfect event website to help your event and your business succeed.

Website 62

Website Prospect Registration Events 62

Smart Meetings

MAY 5, 2021

Open video conference rooms before or after the event for attendees to hang out. Hashtags across social media platforms for cohesion and to aggregate conversations. It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Owned media is simply any content you generate yourself.

SEO 245

SEO Marketing Marketing Website 245

Endless Events

OCTOBER 11, 2022

Try to quantify the value of event sponsorship in terms of the following: . Social media and press coverage. Remember, your sponsors have to justify this cost to their bosses, so quantify the value of your event to score more sponsorships. Thanking sponsors with shoutouts before, during, and after the event. .

Sponsors 296

Sponsors Social Media Events Online 296

Bizzaboo

JANUARY 17, 2023

How To Use ChatGPT for Event Marketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways event marketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.

Marketing 116

Marketing Marketing Social Media Speakers 116

Endless Events

MAY 9, 2023

You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. Pull Better Post-Event Analytics Was your event successful?

Event Planning 177

Event Planning Automation Social Media Panel 177

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Endless Events

OCTOBER 25, 2022

You can’t announce it the day before: you need a strategic approach to squeeze more ROI out of this event. . Create a launch calendar at least six months before your event. Your launch calendar should be the home base for all event promotions, including your: . Website announcements. Social media posts.

Events 194

Events Social Media Promotion Event Planning 194

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. In June 2007, I made a website.”

Events 317

Events Audience Social Media Planner 317

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

AUGUST 7, 2023

6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every event marketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.

Registration 92

Registration Social Media Events Advertising 92

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Run Facebook Event Ads.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

AUGUST 3, 2023

Can I monitor event registration and campaign performance in real time? Given that event registration is a leading metric for event marketing success, you need to be able to assess performance so you adjust your strategy in real time if needed. Creating a stellar event website that’s true to your brand is essential.

Management 98

Management Registration Vendor Event Apps 98

Social Tables

OCTOBER 20, 2022

leading up to the event. Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Use an intuitive event registration website.

Registration 158

Registration Virtual Events Advertising Social Media 158

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Prospect 111

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52