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Why do Event Marketers Receive More Credit and Respect Than Event Planners?

Endless Events

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Let’s dive right in! Will disagrees. “If

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S. Everyone has help along the way.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

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Planner-Salary Survey: Marketing Duties, Certifications Mean $$$

MeetingsNet

Data from more than 800 corporate, association, and agency planners reveals trends in pay, hours worked, time off taken, job satisfaction, and other work elements. For instance, the average salary of respondents who identify as event marketers is $128,551, while those who identify as planners is $85,213.

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Gen Z Meeting Profs Navigate Industry Challenges and Hope for Future

Smart Meetings

Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. I work with extremely experienced planners daily. Everyone wants a meeting right now.

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The Ultimate Guide to Conferences for Event Planners in 2024

Bizzaboo

Attending these conferences will allow you to learn more about the events industry and meet other event professionals. Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations!

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