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How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

Maritz Global Events

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. So what’s the secret to this event marketing strategy? Director, Marketing, Taffy Event Strategies.

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Hamilton Event Agency Awarded for “Pivot” to Help Save Lives

Smart Meetings

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Feature photo by Courtney Cantor at Hamilton Exhibits.

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

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Leading Your Team With Compassion and Transparency

Convene by PCMA

“In our experience, the best changes were ones that were managed in a space of positivity.” — Katie Moon, senior manager of global event marketing at AMD speaking during a CEMA Summit 2023 session. 6-8 in Salt Lake City, Utah, for a program designed to help them sharpen their strategy, analytics, and soft skills.

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From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Endless Events

Plus, AI chatbots are available around the clock, so if you’re hosting an international event across time zones, this tool can help you be there for attendees 24/7. Simplify Event Planning Events have a lot of moving parts. Even the most seasoned event planners get overwhelmed, especially with global events.

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How to Get Your Boss to Sign off on Your Event Strategy

Convene by PCMA

Tavar James (left), global head of field marketing and events at Riskified, moderates a panel at CEMA Summit 2023. Two Dudes Photo) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Think like a politician.

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Do You Need a KPI Event Playbook?

Convene by PCMA

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

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