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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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6 Key Considerations for Surfacing Impactful Event Marketing Data

Bizzaboo

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Hamilton Event Agency Awarded for “Pivot” to Help Save Lives

Smart Meetings

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Feature photo by Courtney Cantor at Hamilton Exhibits.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

With a UK focus, this is the ideal read if you are based there or like to stay abreast of the global events industry. This is the Central and Southeast Europe Meetings Industry Magazine blog but has plenty of articles about events taking place across the globe. Event Marketer. Kongres Magazine.

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Improve Your Trade Show Engagement

Endless Events

They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly. What You Can Learn from Global Events. GetResponse, a company 20 years in the event business, has recently concluded a tour of global conferences. The Five Metrics of Event Marketing.

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From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Endless Events

Plus, AI chatbots are available around the clock, so if you’re hosting an international event across time zones, this tool can help you be there for attendees 24/7. Simplify Event Planning Events have a lot of moving parts. Even the most seasoned event planners get overwhelmed, especially with global events.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”