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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
The globaleventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Feature photo by Courtney Cantor at Hamilton Exhibits.
With a UK focus, this is the ideal read if you are based there or like to stay abreast of the globalevents industry. This is the Central and Southeast Europe Meetings Industry Magazine blog but has plenty of articles about events taking place across the globe. EventMarketer. Kongres Magazine.
They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly. What You Can Learn from GlobalEvents. GetResponse, a company 20 years in the event business, has recently concluded a tour of global conferences. The Five Metrics of EventMarketing.
Plus, AI chatbots are available around the clock, so if you’re hosting an international event across time zones, this tool can help you be there for attendees 24/7. Simplify Event Planning Events have a lot of moving parts. Even the most seasoned event planners get overwhelmed, especially with globalevents.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
Here, you can access over 25,000 globalevents, 2,000 industry suppliers, and 16,500 venue listings. EventMarketer. Marketers have a wealth of resources but few that are specific the events industry. Marketers have a wealth of resources but few that are specific the events industry.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your eventmarketing strategy to life. So what’s the secret to this eventmarketing strategy? Director, Marketing, Taffy Event Strategies.
Cvent Global Planner Sourcing Infographic 2018 GlobalEvent Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare. (i.e.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
NickBorelli Nick Borelli is the leading eventmarketing and social media expert in the game. He currently heads up Borelli Strategies, where he shares advice with event planners and is a contributing writer to Event Manager Blog . Dahlia is an event technology evangelist, speaker and educator. ItsWillCurran.
Lesson 2: Managing an Institutional Events Program Rachel Andrews, head of globalevents for Cvent, presented planners with the framework of her organization’s 30-person events division that coordinates more than 700 large, mid-sized, and small in-person and online meetings each year. Everyone has help along the way.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Tavar James (left), global head of field marketing and events at Riskified, moderates a panel at CEMA Summit 2023. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Think like a politician.
Event Industry News . Events Council Industry Insights . Corporate Event News. EventMarketer . Corporate EventMarketing Association (part of PCMA). Event Tech News. Marketing Brew. Want to reach your full potential as an event professional? Skift Meetings Blog. MeetingsNet.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. Business Travel News publishes several newsletters and magazines, including Travel Procurement, BTN Global, and BTN Daily.
Small and Boutique Meetings | Spring April 21-23, 2024 Montgomery, Texas The premier hosted-buyer event designed to connect top suppliers and destinations with planners looking for creative solutions to elevate their small and boutique-sized meetings in the U.S. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
Are you doing what is necessary to ensure you’re growing your event attendance. Nick Borelli, President of Borelli Strategies , and Rachel Stephan, Senior EventMarketing Strategist at sensov/ eventmarketing , recently joined the VIP Lounge to discuss the ways event strategists can help increase attendance.
“In our experience, the best changes were ones that were managed in a space of positivity.” — Katie Moon, senior manager of globaleventmarketing at AMD speaking during a CEMA Summit 2023 session. 6-8 in Salt Lake City, Utah, for a program designed to help them sharpen their strategy, analytics, and soft skills.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .
Taylor—along with Hubtag—had made a name for himself in the esports and live eventsmarket. He made valuable connections over the years, including Experient’s live events team. I knew I wanted to expand my role in live events after learning about the 8 Phases of Experience Design,” Taylor said.
The Hot Hospitality Exchange podcast follows the experiences and perspective of Sabrina Meyers, an event manager and MICE vlogger. Listen to interviews with event professionals around the globe on various different industry topics within the globalevents industry. Not travel or events related but I LOVE this podcast!
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical eventmarketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.
Regional Advisory Board members play a crucial role of providing regional-local market insights and guidance to PCMA, fostering a dynamic atmosphere of connection and collaboration. PCMA is committed to listening to the needs of our community including meeting and event organizers, eventmarketing professionals, business leaders etc.
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of globalevents at HelmsBriscoe.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz GlobalEvents (MGE). Event Design Comes Down to 4 Attendee Types. Without it you’re throwing darts blindfolded hoping to hit the mark.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
While hardly a surprise to those who have had to plan corporate and association meetings in the booming post-pandemic eventsmarket, the rate of price growth for most meeting-related elements is expected to be higher by at least five percent yet again over the next 12 months.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
You might not think the over-50 crowd still matters for events anymore. Quite a few eventmarketers are investing heavily to win over Millennials and Gen Z – and it makes sense. The sooner we can demonstrate to them how events can be a remarkable catalyst for career growth and professional development, the better.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. Business Travel News publishes several newsletters and magazines, including Travel Procurement, BTN Global, and BTN Daily.
A center of excellence is a “standard operating process and a team structure for your total events program,” Rachel Andrews, senior director of meetings and events, marketing, for Cvent explained at the opening of the session “Strategy + Structure = Success: Building an Event Center of Excellence Within Your Company.”
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Year-round social media.
Let's review the type of events you'll see in this list: Conferences - Conferences are large scale events that bring together people in the same industry to learn more about marketing. Expo - A globalevent that strives to promote progress and foster cooperation. 2019 Marketing Conferences. Las Vegas, NV.
In these situations, you must know how to quickly handle negative publicity the right way to ensure that the hits on your credibility stop as soon as possible, and you can shift public attention to your event. Marketing Misfires.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”
The firm prides themself on breaking traditional boundaries that exist in formal event settings such as for corporate gatherings or educational seminars. They have a way of bringing the brand closer to the consumer and does so by designing creative event sets that aim to build relatable and personable experiences. TAG events.
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. The post Cvent vs Whova: Which Event Management Software Is Best?
Eventtia differentiates itself by providing one of the market’s most customizable event management platforms, which includes a back-office web portal for event organizers and a suite of web and mobile interfaces catering to the needs of attendees. For more details, explore Eventtia’s API documentation.
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