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The Complete Guide to Creating a Budget for an Event

Eventtia

Prices for services or products might escalate due to demand surges, seasonal variations, or external economic factors. Similarly, a previously available service or product might become scarce, requiring a vendor change or strategy. With varied perspectives come differing opinions on how the budget should be structured.

Vendor 117
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How Attribute-Based Shopping Will Change Hotel Booking

AltexSoft Travel

Airlines realized long ago that unbundling their product and allowing customers to buy valued ancillaries not only improved revenue and margins but actually improved customer satisfaction. Full service carriers have also joined the trend. Absent ancillaries, many carriers might never be profitable.

Booking 111
MICE professionals

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Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy

AltexSoft Travel

As a travel business, it’s not enough to just offer a variety of travel options to your customers. To truly stand out in the crowded industry, you must provide a unique and personalized experience that keeps your customers coming back for more. That’s where closed user groups come in. Travel clubs.

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Plan with purpose.

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Event Marketers, Get Specific — or Don’t — With Your Messaging

Convene by PCMA

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. Then keep your eye on how performance data links to your different messages. Forward” and “For You.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Depending on whether you’re hosting an event in-person, are planning a virtual event, or are combining the best of both with a hybrid event, your event tech stack might look slightly different. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

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Measuring Customer Loyalty: Behavioral & Emotional Metrics to Consider

ITA Group

Measuring Customer Loyalty: Behavioral & Emotional Metrics to Consider. If you have been following along with us, you’ve read our customer experience articles on Loyalty Programs vs. Incentives , Goals of a Loyalty Program and How to Design a Loyalty Program but there is one more piece that is a critical part of the process—measuring success.