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2024 Outlook and To-Do’s for Meetings, Incentive Travel, and Sales Incentives

Brightspot Incentive Events

Brightspot aligned with the Incentive Research Foundation think tank this year and sponsored The IRF 2024 Trends Report [add link when published]. Not surprisingly, many predictions align, and our list here is split across segments of corporate meetings, incentive travel, channel incentives, and sales contests.

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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

A truly successful event is a combination of connection, community, collaboration, relationships and amplification. Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated.

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Leading Hospitality, Travel and Events Orgs Are Investing in the Next Generation of Talent

Smart Meetings

Tech companies are partnering with universities, and DMOs, global travel organizations and event agencies are onboarding prospective industry professionals to provide resources, skills and opportunities and to train the next generation of hospitality and events. Events Is Taking Interns. Offering positions in both its U.K. offices and U.S.

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12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Are you seeking a more productive and effective sales team?

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Here’s How to Create the Perfect Event Proposal Template

Eventtia

In this case, the event proposal’s main function is to communicate the event’s concept, Unique Value Proposition (UVP), and especially how the event would benefit the client in achieving its goals. Marketing and communication departments. Make sure to explain to prospective clients in detail, with optimized readability (i.e.

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Unlocking The Secrets Of Social Media Marketing: A Comprehensive Guide To Promoting Your Event

Traveler's Q

Get To Know Your Target Audience One of the most critical aspects of successful marketing and communication is understanding your target audience. However, choosing the best platform (or platforms) for your event promotion can be a daunting task. Firstly, it is important to identify the target audience and their preferences.