MeetingsNet

NOVEMBER 13, 2023

Strategic thinking is one thing, but communicating those thoughts in ways that get listeners to understand your vision and see you as a leader is another. You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. Here’s some advice.

Communications 105

Communications Communications Speakers Planner 105

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

Event Marketing 97

Event Marketing Marketing Marketing Events 97

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Stova

AUGUST 4, 2021

Clear, effective, and comprehensive pre-event communication is more important than ever, especially now in the midst of evolving situations. If the past year has taught us anything, the power of preparation is one lesson that should not be overlooked.

Communications 105

Communications Communications Planner Preparation 105

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. The Benefits Of Event Technology & Effective Communication.

Event Technology 317

Event Technology Benefits Technology Technology 317

ITA Group

APRIL 27, 2021

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . Do you have data? You undoubtedly do. And I’d bet others in your organization do, too. Which ones had zero?

Event Marketing 59

Event Marketing Conference Marketing Marketing 59

Travel Daily News

JUNE 1, 2022

Lumia Ankkuri graduated from London Metropolitan University in 2012 with a Master of Arts degree majoring in Events Marketing Management.

Communications 52

Communications Communications Marketing Marketing 52

Endless Events

APRIL 8, 2022

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.

Audience 306

Audience Virtual Events Communications Communications 306

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. Of course, their marketing preferences are different.” One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends. And in fact, I would project that B2B is dead.

Benefits 264

Benefits Meeting B2B Social Media 264

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. We’ve captured highlights of his presentation in his words: On personalization: One of the areas events are personalization deficient in is content discovery.

Marketing 98

Marketing Marketing Trade Show Registration 98

Eventtia

DECEMBER 1, 2022

People will attend your event because they are already interested in your brand, but they have to know about the event and your business in the first place. Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads.

Automation 62

Automation Virtual Events Marketing Marketing 62

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET.

Benefits 303

Benefits Attendee Registration Audience 303

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 62

Marketing Marketing SEO Automation 62

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing? Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team.

Events 317

Events Audience Social Media Planner 317

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Web forms are the standard way for just about every website to communicate with visitors. Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. or content marketing services.

Marketing 62

Marketing Marketing Human Resources Website 62

Social Tables

OCTOBER 17, 2017

The irony is, even with so many productivity tools for every task out there, collaboration in event planning still involves email communication. To properly leverage this powerful medium and turn it into the potent collaboration channel it is, effective email communication is key. Here are ten tips to help you achieve just that.

Communications 84

Communications Communications Event Planning Events 84

Endless Events

MAY 9, 2023

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget.

Event Planning 177

Event Planning Automation Social Media Panel 177

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Eventtia

MARCH 29, 2018

Let me ask you a quick question: How do you usually communicate your event? There’s a big difference between communicating and promoting your event. Although marketing the event can be part of […].

Communications 75

Communications Communications Social Media Events 75

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 244

Automotive Communications Communications Technology 244

Eventtia

DECEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 48

Marketing Marketing SEO Automation 48

MeetingsNet

APRIL 12, 2024

That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. So, each team is built out with people adept in event design and execution; in event marketing and analytics; and event technology and operations.

Planner 105

Planner Meeting Online Trade Show 105

Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. Email Marketing for Events Email marketing has been an essential tool for event promotion for decades.

Automation 130

Automation Promotion Audience Events 130

Convene by PCMA

MAY 3, 2023

In a recent webinar, author and marketing professor Jonah Berger shared pointers on how people can make their communications more effective. Convene has written about Berger , a marketing professor at the University of Pennsylvania’s Wharton School of Business, before.

Communications 126

Communications Communications Booking Speakers 126

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Email marketing remains one of the most-reached-for tools in a marketer’s belt — and for good reason. Don’t know where to start?

Audience 64

Audience Event Marketing Speakers Online 64

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Submit it here.

Management 98

Management Events Advertising Sports 98