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How Hotels Can Leverage Google’s EEAT Principles to Boost Direct Bookings

Leonardo

In today’s online booking landscape, hotels need to do everything they can to stand out. Using these guidelines optimizes your site for search engines while creating an exceptional online experience that leaves a lasting impression on guests to drive direct bookings.

Booking 78
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Cooking Up Culinary Excellence

Smart Meetings

Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”

SEO 264
MICE professionals

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Our Top 5 Features for Simplifying Hotel Booking

Hotel Engine

Audrey Fairbrother Content and SEO Manager Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience and cultivating the company’s brand voice.

SEO 52
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 233
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11 Quick Tips for Travel Blog Bliss

Dana Communications

To optimize your SEO, make sure you determine and filter these all-important terms into your blog – get noticed by as many people as you can. Know When to Quit Blogs are not books or reports. Dig Deep Go beyond what you think, or the internet thinks. Read reviews. Talk to locals. Get the real scoop.

Travel 175
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Hear From Our Customers: How Hotel Engine Simplifies Booking and Fraud Protection for Bandera Networks

Hotel Engine

Audrey Fairbrother Content and SEO Manager Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience and cultivating the company’s brand voice.

SEO 52
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

In one fell swoop, allow them to: Register for your event Book their hotel room Identify any special food requirements Purchase other items (VIP tour, networking event, clothing, books) Commit to one or more sponsorships 6. Optimize each for SEO. Use organic and paid digital marketing tactics.