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How Hotels Can Leverage Google’s EEAT Principles to Boost Direct Bookings

Leonardo

In today’s online booking landscape, hotels need to do everything they can to stand out. Leonardo’s web studio solutions help your hotel establish experience, expertise, authoritativeness, and trustworthiness to boost direct bookings.

Booking 78
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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. In this article, we’ll look at some of the top strategies you can use to maximize your event’s online presence.

Website 130
MICE professionals

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 240
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10 Ways to Build Trust With Customers Online

Tourism eSchool

The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important? Can customers easily find the information they need and/or book online? We want to keep them entertained, so have a few decent toys, books and DVDs available.

Online 89
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10 Ways to Build Trust With Customers Online

Tourism eSchool

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. The top 2 most trusted forms of advertising were Recommendations from people I know (81%) Consumer opinion posted online (60%) So why is this research so important? It is the most important thing you can get from potential customers.

Online 52
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Provide an all-inclusive online shopping cart experience. In one fell swoop, allow them to: Register for your event Book their hotel room Identify any special food requirements Purchase other items (VIP tour, networking event, clothing, books) Commit to one or more sponsorships 6. Optimize each for SEO.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.