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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
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Cold Prospecting by Incorporating Social Selling

Gavel International

Part Two will discuss cold prospecting through social selling. Social Selling utilizes LinkedIn, Twitter, and Meta channels such as Facebook and Instagram to gain visibility, earn salesperson credibility, deliver value, and establish relationships that ultimately enhance networking and identify sales opportunities.

MICE professionals

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

This blog won’t only address revenue initiatives but also cost-cutting measures. Ensure your website has recent blogs, videos, and podcasts highlighting your event. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Optimize each for SEO.

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4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Post authored by Emily Richmond.

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10 Event Networking Ideas That Work

Smart Meetings

Because even the smallest meeting is the best place to find new leads, clients and prospects. This blog post offers creative solutions that can be fun, engaging, and, most importantly, allow the shyest attendee to walk away with more connections than before they arrived at your event. However, there is good news.

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How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable. Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers.