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Cold Prospecting by Incorporating Social Selling

Gavel International

Part Two will discuss cold prospecting through social selling. In today’s B2B world, prospects are savvier than ever when performing research on their own and online. The good news, however, is that 91% of prospects desire to engage with sales professionals earlier than surveys presently reflect. (6)

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

This blog won’t only address revenue initiatives but also cost-cutting measures. Ensure your website has recent blogs, videos, and podcasts highlighting your event. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Optimize each for SEO.

MICE professionals

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10 Event Networking Ideas That Work

Smart Meetings

Because even the smallest meeting is the best place to find new leads, clients and prospects. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice, she brings a unique perspective to these blog posts. Would it surprise you to learn that 84% of attendees come to events for networking?

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264
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Immersive Hybrid Events: Redefining Experiences with Advanced Event Management Features

InEvent

Professional events are golden opportunities for networking and prospecting. They incorporate elements of in-person events with the … Post Immersive Hybrid Events: Redefining Experiences with Advanced Event Management Features showed as first in InEvent Blog. However, in-person events can be limiting due to geographic location.

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How to Attract Attendees to Your Trade Show Exhibition

InEvent

Trade shows offer a valuable opportunity for businesses to connect with prospects, showcase their products and services, and generate leads. In this article, we will … Post How to Attract Attendees to Your Trade Show Exhibition showed as first in InEvent Blog.

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How to Use Social Proof to Market Your Event

Convene by PCMA

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.