Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. #

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Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

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Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. This can include your blog, website, email campaigns and more.

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Eventbrite

JANUARY 11, 2019

If you don’t have a dedicated website for your event, you’re missing out on more than just a marketing opportunity. And that’s a shame, because it’s very easy — and can be free — to create an event website. You might already be using Facebook Events as your online presence. You could be losing ticket sales.

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Endless Events

DECEMBER 15, 2022

I was building websites and was able to find a way to make money doing that for a guy who had a marketing company and was also the dean at our local college of communications.” . Before that, the only experience I had was the internet radio station and building a lot of websites.”. I found them through a website called Desk Mod.

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Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

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Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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Endless Events

MAY 9, 2023

You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. The good news is that AI tools simplify content creation for events.

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PlannerWire

JUNE 5, 2020

The event planning industry is going through some real tough times right now. Your greatest source of content for you blog, the inside stories that your readers love, is now drying up. There are many sources of content and don’t be shy in visiting other event planner websites. Experiment and see what works for you.

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Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

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Endless Events

APRIL 20, 2018

We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about event marketing, why not to subscribe to our blog ? Inbound Marketing: Are You Doing It Right? Steal This: Top Converting Event Registration Websites.

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Endless Events

OCTOBER 25, 2022

Create a launch calendar at least six months before your event. Your launch calendar should be the home base for all event promotions, including your: . Website announcements. Planning allows you to account for different audience personas, customer journeys, and calls to action in your event promotions. Email blasts.

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All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

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Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

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Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

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Promotion Registration Social Media Sponsors 52

Bizzaboo

JANUARY 17, 2023

How To Use ChatGPT for Event Marketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways event marketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.

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Endless Events

APRIL 27, 2022

But what most of these event platforms are missing are great online community examples or case studies. The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. Moz is an online community for event marketers.

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Online Virtual Events SEO Platform 177

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

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Bizzaboo

OCTOBER 3, 2022

Find relevant event newsletters to sign up for (e.g., PCMA newsletter ) and websites to start your day with. Skift Meetings Blog. Event Industry News . Events Council Industry Insights . Corporate Event News. Event Marketer . Corporate Event Marketing Association (part of PCMA).

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Endless Events

JULY 6, 2018

Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World.

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Endless Events

JUNE 19, 2018

You typically see chatbots disguised as “live chats” on websites. You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? It feels like a human speaking to you, but it’s a chatbot! It is a mix of AI and person-driven tech.

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Bizzaboo

OCTOBER 11, 2023

Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life. Today, event marketers have an array of technologies to choose from and incorporate into their event tech stack. Does the platform come with an event app?

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Event Technology Technology Technology Registration 105

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Want to join my mailing list so you never miss another of my must-read blog posts? Web forms are the standard way for just about every website to communicate with visitors. Why web form spam is a waste of marketers’ time. Here’s why. Conclusions.

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Marketing Marketing Human Resources Medical Meetings 62

Endless Events

SEPTEMBER 28, 2022

You might notice that certain discussion threads increase time on page while certain blogs might have a super low time on page — that’s your cue to adjust your content, so members spend more time in the group. This way, you can compare the conversion rate of your community versus other lead sources, like your website or social media. .

Online 177

Online Social Media Audience Marketing 177

Bizzaboo

AUGUST 7, 2023

6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every event marketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.

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Eventtia

SEPTEMBER 9, 2022

Tap into event calendars and local listings. Event discovery websites bring event planners and event-goers together. These platforms enable potential attendees to discover events happening in their area and buy tickets. Event organizers can list and promote their events and view sales and statistics.

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Social Media SEO Public Relations Events 62

Bizzaboo

NOVEMBER 28, 2022

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

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Event Technology Technology Technology Registration 98

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

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Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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Social Tables

JUNE 8, 2022

By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use event planning software that tracks attendee behavior trends and visitor activity on event websites.

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Eventtia

OCTOBER 9, 2023

In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event. Construct your event marketing plan In the competitive world, spreading the word about your event effectively and on time is crucial to ensure its success. Organize your efforts. Leverage their reach.

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Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Optimize Your Event Website . 5 Tips for Better Event Sponsorship Packages.

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Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Opportunities.

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Bizzaboo

APRIL 27, 2023

For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. CPCE: Certified Professional in Catering and Events What Is CPCE Certification? CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: ILEA 3.

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Certification Event Planning Trade Show Planner 98

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

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Event Marketing Marketing Marketing Social Media 40

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. By using Google Analytics to monitor traffic to your website, you can track specific metrics that illustrate the growth in awareness with real numbers.

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