MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. One incentive to figure out how to create good content for marketing your events: More than 1 billion short-form videos are viewed every day—on TikTok alone.

Event Marketing 97

Event Marketing Marketing Marketing Trade Show 97

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

OCTOBER 18, 2023

According to Tejado, Amex GBT’s workforce is more than 90% remote, something he said also benefits the company because it grants them a larger pool of potential employees. The Importance of Event Measurement One section of the forecast Tejado paid particular attention to is the use of measurement among event marketers.

Remote 246

Remote Trends Social Media Event Marketing 246

Eventtia

APRIL 1, 2022

Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Events Social Media 317

Traveler's Q

SEPTEMBER 28, 2023

In this article, we explore the importance of event branding and the impact it can have on your business’s success. We’ll discuss key strategies for creating a memorable event brand, as well as some of the benefits that can be gained from investing in this crucial aspect of your marketing plan.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

Platform 334

Platform Sponsors Events Registration 334

Endless Events

OCTOBER 11, 2022

Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Try to quantify the value of event sponsorship in terms of the following: . Social media and press coverage. Thanking sponsors with shoutouts before, during, and after the event. . Financial ROI.

Sponsors 296

Sponsors Social Media Events Online 296

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Follow Up After the Event. Will there be enough engaging activities?

Networking 368

Networking Attendee Social Media Preparation 368

Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

Event Marketing 97

Event Marketing Marketing Marketing Events 97

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Do not just network for your own benefit.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Traveler's Q

NOVEMBER 2, 2023

Event technology has become an essential aspect of planning and executing successful events. From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

FEBRUARY 22, 2019

It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event). The main reasons why event goers attend is for learning or networking purposes. PURPOSE: Engage attendees and build social media presence.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. See “Benefits Over Features” below for more.) Go with the crowd.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

JULY 19, 2018

We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? What are event apps and their perks? How chat AI and event apps can tie in with your social media strategy. Event team support. Perks of chatbots for event goers.

Event Apps 204

Event Apps Social Media Events Attendee 204

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.

Registration 174

Registration Advertising Retail Events 174

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Loyal customers may visit your website often, follow you on social media and subscribe to your email list. More : A Killer Event Should Have a Killer Website.

SEO 245

SEO Marketing Marketing Website 245

Social Tables

SEPTEMBER 14, 2021

Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking social media updates. Why does event engagement matter? Event engagement is an important component of every stage of the planning process. Maximize event communications. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

AUGUST 22, 2023

Cognovi Labs uses AI to understand the emotional undertone in textual or transcribed data from publicly available information, including social media and discussion forums, blogs, and the deep web (where contents are not indexed by standard web search engines), as well as from such client data as surveys and call center transcripts.

Social Media 98

Social Media Events Audience Event Apps 98

Bizzaboo

AUGUST 7, 2023

6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every event marketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.

Registration 92

Registration Social Media Events Advertising 92

Eventtia

AUGUST 12, 2022

This new school form of advertising and marketing is the best way to utilize the voice of an influencer to reach a targeted niche community. Why you need an influencer marketing strategy? A brand can benefit from partnering with an influencer that shares or mentions their product or services in a positive way on social media.

Marketing 62

Marketing Marketing Social Media Audience 62

Traveler's Q

SEPTEMBER 21, 2023

With the increasing importance of digital marketing, email marketing has proven to be one of the most effective and cost-efficient ways to reach out to a larger audience. By incorporating video content into your promotional emails, you can help showcase your event in a dynamic and engaging way.

Automation 130

Automation Promotion Audience Events 130

Endless Events

APRIL 4, 2023

From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event. Follow these ten tips to master pharma event management and boost your brand. Set an Event Goal Why are you planning this event? This event should benefit your pharma brand.

Events 156

Events Speakers Promotion Audience 156

Endless Events

APRIL 27, 2022

It hosts virtual events, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year. Meanwhile, the annual in-person event is the cherry on top. Moz is an online community for event marketers.

Online 177

Online Virtual Events SEO Platform 177

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Social Tables

OCTOBER 20, 2022

leading up to the event. Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Practice the presentation in advance.

Registration 158

Registration Virtual Events Advertising Social Media 158

Eventtia

JUNE 2, 2023

Based on the purpose of the event, you might be able to decide on the type of event you are going to organize, but it will especially help in dictating the objectives of the event. You should also try to figure out how they can benefit from your event instead of solely focusing on your benefit.

Organization 91

Organization Social Media Insurance Events 91

Endless Events

MAY 14, 2018

But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. This podcast from Social Media Examiner discusses the best ways to create a loyal Facebook following through Groups. What Changed Under GDPR ?

Proposal 201

Proposal Marketing Marketing Social Media 201