MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out.

Event Marketing 97

Event Marketing Marketing Marketing Trade Show 97

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

Event Marketing 97

Event Marketing Marketing Marketing Events 97

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Have a Well-Designed and Functional Event Page. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Communications Communications 306

Smart Meetings

OCTOBER 18, 2023

According to Tejado, Amex GBT’s workforce is more than 90% remote, something he said also benefits the company because it grants them a larger pool of potential employees. The Importance of Event Measurement One section of the forecast Tejado paid particular attention to is the use of measurement among event marketers.

Remote 245

Remote Trends Social Media Event Marketing 245

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 259

Marketing Marketing Social Media Advertising 259

Bizzaboo

AUGUST 31, 2021

This strategic partnership between Bizzabo and Brightcove gives mutual customers an efficient way to deliver high-quality video for virtual, in-person, and hybrid events. Virtual events are here to stay. Flexibility is key for our customers and partners.

Event Marketing 52

Event Marketing Marketing Marketing Platform 52

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Do not just network for your own benefit.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Travel Daily Media

APRIL 22, 2024

The new events planning portal is personalised by event sector with resources and content tailored to event sector requirements. Users are also able to create custom supplier lists based on unique event preferences. The post BESydney shares customised event smarts on new portal appeared first on Brand TD.

Events 82

Events Consulting Incentives Event Planning 82

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. See “Benefits Over Features” below for more.) Go with the crowd.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

Platform 334

Platform Sponsors Events Registration 334

Smart Meetings

JANUARY 6, 2022

New CEO Eric Lochner, who was previously president and CEO of Steele Compliance Solutions, saw the combination as a benefit for meeting professionals looking for seamless solutions. “We Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

Platform 246

Platform Financial Services Registration Virtual Events 246

Convene by PCMA

NOVEMBER 8, 2022

Have you considered continuing your personal and professional growth in the events industry through graduate education? PCMA is excited to partner with George Washington University’s Master of Science in Tourism, Hospitality and Event Management (MSTHEM), offering up to a 25 percent tuition discount for PCMA members.

Benefits 52

Benefits Tourism Tourism Speakers 52

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Events Social Media 317

Traveler's Q

SEPTEMBER 21, 2023

By incorporating video content into your promotional emails, you can help showcase your event in a dynamic and engaging way. Make sure to keep your videos short and attention-grabbing, highlighting the key features and benefits of your event. Post-Event Marketing Post-event marketing is just as important as pre-event marketing.

Automation 130

Automation Promotion Audience Events 130

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. A panel is not a two-way conversation,” Lathan says, adding that many attendees are seeking networking opportunities at events.

Meeting 234

Meeting Panel Attendee Online 234

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.

Registration 174

Registration Advertising Retail Events 174

Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. The agency has also added a new line of specialty government and non-profit event services.

Events 201

Events Vendor Government Networking 201

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Bizzaboo

FEBRUARY 4, 2024

What Are the Benefits of Using Event Scheduling Software? By 2026, the event management software market is expected to eclipse $14.1 Based on the transformative benefits technology brings to event teams, this shouldn’t come as a surprise. billion, up from the $7 billion the industry brought in during 2021.

Registration 59

Registration Automation Sponsors Trade Show 59

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept. An estimated 1.3

Social Media 98

Social Media Media Platform Audience 98

Bizzaboo

FEBRUARY 4, 2024

What Are the Benefits of Using Event Scheduling Software? By 2026, the event management software market is expected to eclipse $14.1 Based on the transformative benefits technology brings to event teams, this shouldn’t come as a surprise. billion, up from the $7 billion the industry brought in during 2021.

Registration 52

Registration Automation Sponsors Trade Show 52

Endless Events

OCTOBER 11, 2022

Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Try to quantify the value of event sponsorship in terms of the following: . Create a webpage that details the benefits of sponsoring your event. . Financial ROI. Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Bizzaboo

MAY 6, 2024

Market research: Look into industry reports and studies to understand the broader trends affecting your potential sponsors’ industries. Tailor benefits to sponsor needs: Customize packages to address specific sponsor goals such as lead generation, brand exposure, or direct sales. with wearable tech ).

Sponsors 59

Sponsors Events Benefits Audience 59

Travel Daily Media

NOVEMBER 7, 2023

Conferences, incentives, and events may all benefit from having these specialised teams on hand to ensure that each participant has a one-of-a-kind, unforgettable experience. Creating serendipitous moments and facilitating connections are at the heart of AIME 2024, so the event will have both large-scale and one-of-a-kind areas.

Incentives 82

Incentives Networking Promotion Preparation 82

Traveler's Q

SEPTEMBER 28, 2023

In this article, we explore the importance of event branding and the impact it can have on your business’s success. We’ll discuss key strategies for creating a memorable event brand, as well as some of the benefits that can be gained from investing in this crucial aspect of your marketing plan.

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

SEPTEMBER 4, 2023

Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios. With that in mind, let’s examine why organizations sponsor events.

Sponsors 52

Sponsors Seminar B2B Events 52

Endless Events

APRIL 4, 2023

From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event. Follow these ten tips to master pharma event management and boost your brand. Set an Event Goal Why are you planning this event? This event should benefit your pharma brand.

Events 156

Events Speakers Promotion Audience 156

Convene by PCMA

DECEMBER 13, 2021

Perspectives from four event marketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. . —

Logistics 105

Logistics Events Online Virtual Events 105

Travel Daily Media

MARCH 15, 2023

, a communication events production company dedicated to improving the interaction between business and their customers, announced their strategic partnership to support more engaging and data-driven business and leisure events in the Italian market.

Platform 85

Platform Audience Communications Communications 85