Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. I will see change as opportunity.” — Sheree Whiteley, copywriter.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

OCTOBER 11, 2022

Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Try to quantify the value of event sponsorship in terms of the following: . Social media and press coverage. Post your event on SponsorMyEvent , which is an online marketplace for sponsorships.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Communications Communications 306

Traveler's Q

SEPTEMBER 28, 2023

In this article, we explore the importance of event branding and the impact it can have on your business’s success. We’ll discuss key strategies for creating a memorable event brand, as well as some of the benefits that can be gained from investing in this crucial aspect of your marketing plan.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Do not just network for your own benefit.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. This can help in creating a more “connected” experience. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

Platform 334

Platform Sponsors Events Registration 334

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Owned media is simply any content you generate yourself. Paid media refers to marketing content you purchase, such as online ads. Optimize Your Website.

SEO 245

SEO Marketing Marketing Website 245

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

SEPTEMBER 14, 2021

Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking social media updates. Why does event engagement matter? Event engagement is an important component of every stage of the planning process. Maximize event communications. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Eventtia

AUGUST 12, 2022

Influencer marketing is a form of marketing where a company forms a partnership with an influential industry expert to increase brand exposure online and offline. This new school form of advertising and marketing is the best way to utilize the voice of an influencer to reach a targeted niche community. Brand Engagement.

Marketing 62

Marketing Marketing Social Media Audience 62

Endless Events

JULY 19, 2018

We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? What are event apps and their perks? How chat AI and event apps can tie in with your social media strategy. Event team support. Perks of chatbots for event goers.

Event Apps 204

Event Apps Social Media Events Attendee 204

Endless Events

SEPTEMBER 28, 2022

At this point, you need to master the art of community management, which means you must prove that your community benefits your brand long-term. Community KPIs are a must for any online group. How much time do people spend in your online community? Discussions are the lifeblood of any online community. Time on Page.

Online 177

Online Social Media Audience Marketing 177

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. Strategize the marketing and execution.

Event Planning 88

Event Planning Retail Registration Events 88

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Attendee Speakers Virtual Events 149

Bizzaboo

AUGUST 17, 2022

Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch event marketing plan. We live in a social media-driven world. Make Your Event Exclusive: Radius. . Radius knows a thing or two about B2B event marketing.

Audience 105

Audience Social Media Promotion B2B 105

Stova

OCTOBER 26, 2023

Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. But today, with the profusion of online content, people can learn from experts without leaving home. Networking is now the main driver of in-person event success.

Networking 52

Networking Attendee Event Apps Social Media 52

Bizzaboo

AUGUST 7, 2023

6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every event marketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.

Registration 92

Registration Social Media Events Advertising 92

Social Tables

FEBRUARY 23, 2023

We have compiled a list of unique event fundraising ideas for inspiration: Community flea market Reserve a large public space, such as a farmer’s market venue or outdoor arena, and invite a variety of local businesses, organization members, and local residents to participate.

Organization 78

Organization Social Media Sponsors Events 78

Eventtia

JUNE 2, 2023

Based on the purpose of the event, you might be able to decide on the type of event you are going to organize, but it will especially help in dictating the objectives of the event. You should also try to figure out how they can benefit from your event instead of solely focusing on your benefit.

Organization 91

Organization Social Media Insurance Events 91

Eventtia

JUNE 8, 2023

Virtual event management The quick rise of online events has quickly forced us to take our know-how of in-person event management and adapt it to the virtual world. This step is by far the most time consuming and consists of a long list of actions (see below) depending on the type of event you’re running.

Management 109

Management Logistics Events Speakers 109

Bizzaboo

DECEMBER 6, 2023

Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing.

Marketing 105

Marketing Marketing Conference Affiliate 105

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website is for everyone. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Mistake #3: Not Giving Your Audience an Opportunity to Share on Social Media.

Audience 59

Audience Social Media Incentives Communications 59

Bizzaboo

JULY 9, 2023

So it’s no surprise that many events teams are adding artificial intelligence image generators — a market projected to more than double by 2028 to $534 million — to their toolkits. Visuals for your event landing page and website: Craft eye-catching images and graphics to enhance the visual appeal of your event’s online presence.

Social Media 52

Social Media Events Online Website 52

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. For example, perhaps your event partners with a local restaurant. Communicate Value.

Sponsors 98

Sponsors Events Virtual Events Website 98

Endless Events

AUGUST 10, 2018

Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event. Event management also benefits from personalization. Since making the event personalized is such an empowering act, it’s also useful for employee events as much as external ones.

Trade Show 168

Trade Show Audience Training Attendee 168

Social Tables

OCTOBER 17, 2016

A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via social media, the better it’s going to do. These are the optimal times for hosting your event.

Production 84

Production Event Planning Social Media SEO 84

Bizzaboo

MAY 1, 2023

These benefits make conferences a popular growth tool for organizations across all industries. To maximize the potential of your next conference, you need to get the word out early and attract attendees well before the big day approaches — which is precisely where marketing comes into play. Send out press releases and media pitches.

Event Planning 52

Event Planning Conference Marketing Marketing 52

MeetingsNet

APRIL 18, 2023

A professional emcee isn’t just for introducing speakers—it’s a role that can help with event marketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. Tip 3: Use your emcee to increase engagement throughout the event cycle.

Speakers 59

Speakers Audience Preparation Events 59

Eventtia

DECEMBER 16, 2022

Certification can also help event planners get jobs and earn more money. Benefits of Getting Certified in Event Planning. Before engaging in any certification program, it’s important to understand the benefits. The following are the benefits of getting certified in event planning: Increased Knowledge.

Certification 48

Certification Event Planning Social Media Events 48

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. What are the Benefits of Experiential Marketing? How do you Create Experiential Marketing?

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

AUGUST 16, 2023

That’s precisely what the event attendee journey map does — it reveals the nuances of every participant’s journey, from their initial interaction to the ultimate farewell. What are the benefits of mapping the attendee journey? In event planning, attendee journey mapping is more than a tool. Tease, tease, tease!

Attendee 52

Attendee Social Media Events Event Planning 52