article thumbnail

How Event Technology Will Benefit Your Events

Endless Events

It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. The Security Benefits Of Event Technology.

article thumbnail

How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

Lesson 3: Don’t Email Gen Z Email blasts and newsletters were once king of the communication castle. Based on research done by HubSpot and Brandwatch, 57% percent of Gen Z attendees discover new things through social media, followed by 46% through YouTube ads and 42% searching the internet. Save everything else for online.

Benefits 264
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Make Social Media Messages More Inclusive

Convene by PCMA

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept. An estimated 1.3

article thumbnail

3 Huge Benefits of Sales and Marketing Teams Working Together

Advanced Travel and Tourism

The truth is that by partnering with a marketing team, sales departments can benefit greatly. Here are the most important benefits of sales and marketing working together: 1. Sales teams can better clue marketing into the target buyer, and marketing can better communicate their process. Especially for your stakeholders.

Benefits 235
article thumbnail

The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Social media influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.

Benefits 181
article thumbnail

The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Social media influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.

Benefits 174
article thumbnail

Social Savvy For Your Generational Marketing Efforts

Dana Communications

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Another big benefit?

Marketing 209