Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Traveler's Q

MAY 1, 2023

Event branding refers to the process of utilizing marketing assets to strategically increase the awareness of your brand, as well as the memories associated with it in the minds of your target audience. With the rise in popularity of virtual events, digital event branding has become a crucial aspect of marketing a successful event.

Social Media 130

Social Media Website Audience Events 130

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Social Media Presence. # of Social Media Impressions.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Leonardo

DECEMBER 15, 2021

MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings.

Production 81

Production Marketing Marketing Automation 81

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. viewing DMO social media accounts.

Marketing 73

Marketing Marketing Automation Advertising 73

Tourism eSchool

SEPTEMBER 19, 2021

Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. Automated but VERY personalised email after their stay. No asking = less sharing!

Online 90

Online Tourism Tourism Social Media 90

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.

Social Media 130

Social Media Automation Booking Trade Show 130

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

DCI

AUGUST 11, 2022

It’s so much more than banner ads on a website. And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Landing on a messy DMO website is akin to landing at an airport where nothing works right. Respect and Revere AI and automation.

Media 99

Media Advertising Automation Social Media 99

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve. Next, post the same survey on your social media profiles.

B2B 52

B2B Prospect Automation Social Media 52

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. You also need the crowd that goes with it, aka social media, and the online influencers who lead them. Avoid These Marketing Missteps. However, technology alone won’t cut it.

Events 233

Events Automation Venue Certification 233

Endless Events

JANUARY 10, 2023

Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. . Inflation significantly affects your customers, and your marketing and sales messages should account for that. Send automated emails asking your audience for their opinion.

eCommerce 177

eCommerce B2C Audience B2B 177

Endless Events

NOVEMBER 12, 2021

There are different ways to set up event registration, but generally speaking, there are two ways event planners can implement registration: set up a microsite : an event website that highlights certain aspects of their event, such as their speakers, community page, FAQs, and more. What pages do you want to showcase on your event website?

Registration 316

Registration Events Event Technology Platform 316

Stova

MARCH 25, 2024

Maybe you'd like to automate registration to save time or have an integrated mobile app. On top of your internet research and website skimming, check out popular review sites like G2 and Capterra and take note of what others are saying about a potential supplier's user-friendliness, support, and how long they've worked together.

Registration 40

Registration Social Media Event Apps Website 40

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Automation 26

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. This includes handling various marketing challenges and inculcating best practices. Building Attendance through Social Media Influence. Which worked better for you?

Trade Show 214

Trade Show SEO B2B Automation 214

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. Build an event website If an established domain doesn’t already exist, design an event website that interested audience members can visit to learn more about the organization and upcoming events. Yes, show me how 7.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Eventtia

DECEMBER 11, 2021

Technology can facilitate a successful hybrid event in many different aspects: handling event registration, managing social media activities, facilitating a virtual event, live streaming, mobile apps, and so on. Event Technology Enhancing Experience. Why do we need event technology in the first place?

Event Technology 62

Event Technology Technology Technology Social Media 62

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. And that engagement and participation doesn’t just mean a successful event — it means more word of mouth, more repeat attendance, and more return on planning and marketing efforts.

Audience 134

Audience Social Media Media Events 134

Crowdriff

JUNE 28, 2018

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. After all, different regions have different laws, and different social networks have different terms. Q: Do I need to ask permission to post user-generated photos on my website?

Marketing 52

Marketing Marketing Social Network Automation 52

Convene by PCMA

NOVEMBER 29, 2023

From event planners, marketers, and venue coordinators to production specialists, this course enhances your AI skills within the context of event execution. By demystifying these technologies, we empower event organizers to seamlessly incorporate AI into every facet of event planning, marketing, and execution.

Event Planning 52

Event Planning Telecommunications Logistics Regulations 52

Bizzaboo

FEBRUARY 20, 2023

What’s more, 95% of marketers believe in-person events have a significant impact on achieving primary business goals. And as every marketer knows, leads are as good as gold. If you don’t engage and interact with your audience, you’ll risk losing their attention to other websites and applications. ☐ Appoint session moderators.

Conference 98

Conference Sponsors Virtual Events Speakers 98

Eventtia

JUNE 27, 2023

Among the top contenders in the market, Aventri (now called Stova) and Cvent stand out. At the moment, Cvent is a leading provider of event management solutions, with its event management platform designed to help event planners streamline and even automate the event management process to maximize efficiency and results.

Management 48

Management Automation Platform Virtual Events 48

Eventtia

JANUARY 20, 2023

With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs. It offers functionality and scalability to venue sourcing, registration, website building, networking tools, and communication management. You can check the pricing here.

Registration 48

Registration Automation Vendor Platform 48

Eventtia

JANUARY 20, 2023

With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs. It offers functionality and scalability to venue sourcing, registration, website building, networking tools, and communication management. You can check the pricing here.

Registration 48

Registration Automation Vendor Platform 48

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. So, let’s dive in and unlock the secrets of social media marketing for event promotion.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

OCTOBER 11, 2023

Fast and personalized post-event follow-up was nearly impossible without automation. Today, event marketers have an array of technologies to choose from and incorporate into their event tech stack. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology.

Event Technology 105

Event Technology Technology Technology Registration 105

Crowdriff

NOVEMBER 30, 2015

One of our clients who we get the most questions about when it comes to destination marketing undoubtedly is Visit Franklin. Questions like, how did they get their website to look like that? How did they grow their social following? Also, check out our website. Who took the photos on their homepage? Things are looking ?

Marketing 52

Marketing Marketing Social Media Online 52

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. And that engagement and participation doesn’t just mean a successful event — it means more word of mouth, more repeat attendance, and more return on planning and marketing efforts.

Audience 92

Audience Social Media Media Events 92

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. (

B2B 52

B2B Prospect Social Media Technology 52

AltexSoft Travel

JANUARY 17, 2023

Property promotion – vacation rental management companies use a wide range of marketing techniques to advertise and promote their properties. Property distribution – they build their own booking websites to drive direct reservations and create listings on various booking platforms (such as Airbnb, Vrbo, or Booking.com) and social media.

Management 52

Management Automation Affiliate Website 52

Crowdriff

SEPTEMBER 14, 2016

Erin Scott is the Social Media & Digital Content Specialist at Visit Albuquerque. How long have you been a destination marketer and how did you get into this industry? Can you share an example of a creative or unique social media campaign you ran? Which destination do you think is doing great marketing?

Marketing 52

Marketing Marketing Social Media Automation 52

Gavel International

JULY 6, 2021

The solution is complex but effective: Leverage automation in smart, innovative ways. Improve communication and teamwork between the marketing and sales teams. Siloed departments, especially between marketing and sales, will seriously harm all parties’ ability to be effective. Establish and enforce guided selling.

Prospect 52

Prospect Automation B2B Social Media 52

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice. Via open APIs.

Hospitality 119

Hospitality Advertising Website Booking 119

Eventtia

MAY 18, 2023

Integrations: We have assessed whether the event management solution offers integrations with other popular tools and solutions commonly used by event planners, such as CRMs, social media platforms, and automation tools, especially popular ones. Request a demo on Grip’s website to get a custom quote according to your needs.

Registration 48

Registration Virtual Events Website Platform 48

AltexSoft Travel

JULY 14, 2022

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website).

Travel 105

Travel Travel Affiliate Booking 105