Travel Daily Media

NOVEMBER 16, 2022

The post TIS reveals travel trends for the coming years: social media, sustainability and frictionless experiences appeared first on TD (Travel Daily Media) Travel Daily. The post TIS reveals travel trends for the coming years: social media, sustainability and frictionless experiences appeared first on Travel Daily.

Social Media 71

Social Media Sustainability Media Trends 71

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Update SEO Regularly.

SEO 245

SEO Marketing Marketing Website 245

Crowdriff

JULY 27, 2017

Imagine: It’s another typical day on the job, as an all-star social media manager. As a social media manager, you know more than anyone how much the manual part of social media can draw out one task — if only you could’ve spent those 3 hours using great visuals instead of finding them. Interested?

Social Media 52

Social Media Automation Media Management 52

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Generative AI is useful when brainstorming — it can suggest different words, headline structures, or industry terms, and that sends my mind in different directions.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. And once it’s approved and ready to go, you need to get all the organizational help you can get.

Proposal 201

Proposal Marketing Marketing Social Media 201

Traveler's Q

DECEMBER 14, 2023

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic.

Website 130

Website Online Social Media Promotion 130

Smart Meetings

JUNE 29, 2022

Planners can expect a more automated lobby in the future, hopefully reducing delays. Most brands have social media managers to keep the company in the public consciousness. AI can add a personal touch to the impersonal automated check in, too, when it gives you recommendations and makes plans like a human concierge.

Hospitality 245

Hospitality Trends Remote Automation 245

Endless Events

MAY 9, 2023

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Event marketing: You can use AI to generate lead-nurturing campaigns to entice more attendees to sign up. You can use this tool for everything from graphic design to social media content.

Event Planning 177

Event Planning Automation Social Media Panel 177

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Social Media Presence. # of Social Media Impressions.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Smart Meetings

MARCH 7, 2024

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., The difference between AI and most technology like social media is that it doesn’t put distance between people,” he said.

Events 278

Events Technology Technology Meeting 278

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. As event platforms took over the event tech market, community marketing has become the next big thing in the event space. Event technology automates many processes, from registration, catering, and measuring event ROI.

Event Technology 317

Event Technology Benefits Technology Technology 317

Convene by PCMA

DECEMBER 19, 2023

Examples include wearable tech capable of capturing real-time data that promises to revolutionize how organizers gather insights into attendee behavior, software solutions that automate various aspects of event planning and thus increase planner efficiency, and a service that offers web-based augmented reality activations.

Trends 130

Trends Social Media Events Media 130

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. That’s why many companies also leverage this marketing channel to launch new products.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Tourism eSchool

SEPTEMBER 19, 2021

Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. Automated but VERY personalised email after their stay. No asking = less sharing!

Online 90

Online Tourism Tourism Social Media 90

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. viewing DMO social media accounts.

Marketing 73

Marketing Marketing Automation Advertising 73

Leonardo

DECEMBER 15, 2021

MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings.

Production 81

Production Marketing Marketing Automation 81

Endless Events

JANUARY 26, 2018

Another excellent tool you need under your belt is a solid social media strategy. This makes having an active social media presence a non-negotiable these days. Your Complete Social Media Marketing Guidebook. Your best attendees are often glued to Facebook, Instagram, and other networks.

Event Planning 248

Event Planning Social Media Events Media 248

Traveler's Q

MAY 1, 2023

Event branding refers to the process of utilizing marketing assets to strategically increase the awareness of your brand, as well as the memories associated with it in the minds of your target audience. With the rise in popularity of virtual events, digital event branding has become a crucial aspect of marketing a successful event.

Social Media 130

Social Media Website Audience Events 130

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Promote these exclusive offers on all the social media platforms you use.

Social Media 130

Social Media Automation Booking Trade Show 130

Smart Meetings

DECEMBER 28, 2018

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.

Trends 270

Trends Automation B2B Events 270

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve. Next, post the same survey on your social media profiles.

B2B 52

B2B Prospect Automation Social Media 52

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.

Marketing 130

Marketing Marketing Advertising Audience 130

Convene by PCMA

SEPTEMBER 26, 2023

Business events professionals already are embracing tools like ChatGPT in large numbers — 64 percent of event professionals surveyed are now using AI in some form, according to respondents to Convene ’s upcoming Meetings Market Survey.

Organization 122

Organization Training Automation Events 122

Endless Events

JULY 2, 2019

It’s time for a brand new #EventIcons, and this time around, we’re exploring event marketing. More precisely, we’re going to walk you through the nitty and gritty of how we do marketing here at Endless Events! How does our awesome remote team manage to create a foolproof event marketing strategy? Sarah Christl.

Marketing 136

Marketing Marketing Event Marketing Events 136

DCI

AUGUST 11, 2022

And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Digital paid media is where it’s all happening, but we know it isn’t easy to master. Respect and Revere AI and automation. Overwhelmed by the potential of digital paid media? Enlightening.

Media 99

Media Advertising Automation Social Media 99

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. This includes handling various marketing challenges and inculcating best practices. Building Attendance through Social Media Influence. Which worked better for you?

Trade Show 214

Trade Show SEO B2B Automation 214

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Automation 26

Endless Events

JANUARY 10, 2023

Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. . Inflation significantly affects your customers, and your marketing and sales messages should account for that. Send automated emails asking your audience for their opinion.

eCommerce 177

eCommerce B2C Audience B2B 177

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. You also need the crowd that goes with it, aka social media, and the online influencers who lead them. Avoid These Marketing Missteps. However, technology alone won’t cut it.

Events 233

Events Automation Venue Certification 233