Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Leonardo

JANUARY 25, 2024

Put an AI chatbot in guest-facing places like your website to answer questions, make recommendations, and get to know guest preferences before they even arrive. The Need for More Data Hotels have a lot of data coming in and out: guest info, revenue, arrivals, marketing information, and more.

Trends 52

Trends Marketing Marketing Automation 52

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives.

Website 52

Website Planner Certification Publishing 52

Eventtia

APRIL 22, 2024

One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. This is an effective tool for marketing and stimulating early ticket sales. What makes Eventtia different?

Platform 62

Platform Registration Automation Events 62

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Travel Daily Media

AUGUST 23, 2022

The post PHA and HSMAI Asia Pacific to hold digital marketing conference on 13 Sept appeared first on TD (Travel Daily Media) Travel Daily. Phuket Hotels Association (PHA) and HSMAI Asia Pacific have partnered to hold a digital marketing conference, for Hotels & Resorts. Getting the best from your sales & marketing function.

Conference 91

Conference Marketing Marketing Automation 91

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Leonardo

JULY 8, 2021

According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. Automating this process will help you rank higher on OTAs, save you time, centralize essential property information, and create a single source of truth through any property-level changes or turnover. . Bundle up-sell opportunities .

Marketing 100

Marketing Marketing Travel Travel 100

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Web forms are the standard way for just about every website to communicate with visitors. Why web form spam is a waste of marketers’ time. My mailing list receives enough traffic that I prefer to completely automate it. Here’s why. Double opt-in.

Marketing 62

Marketing Marketing Human Resources Website 62

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. By allowing you to automate and keep all the data in one place, you can spend less time on manual work. This can then be embedded on the event website, giving attendees an easy reference. Click To Tweet.

Proposal 201

Proposal Marketing Marketing Social Media 201

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 62

Marketing Marketing SEO Automation 62

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. # of Website Visits. # What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

MAY 9, 2023

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Event marketing: You can use AI to generate lead-nurturing campaigns to entice more attendees to sign up. Create More Content, Faster Every event needs content, but content requires time and energy.

Event Planning 177

Event Planning Automation Social Media Panel 177

Eventtia

DECEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 48

Marketing Marketing SEO Automation 48

MeetingsNet

MAY 1, 2023

kicked off at the Expo at World Market Center in Las Vegas, with more than 80 companies showing their technology offerings for meeting, convention, and trade-show planners. speech-translation tool in the market,” said Oddmund Braaten, CEO at Interprefy. On April 26, the first edition of Event Tech Live U.S.

Automation 98

Automation Trade Show Audience Online 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Prospect 111

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. using site tools like an itinerary builder.

Marketing 73

Marketing Marketing Automation Advertising 73

Leonardo

FEBRUARY 8, 2023

It should also solve the problems created by high turnover and staff shortages. Why you need modern interfaces and task automation To attract and retain talent, hotels need modern technology. We’ve calculated the value of descriptive content and it impacts conversion across every single website your hotel appears on.

Technology 79

Technology Technology Automation Website 79

Leonardo

DECEMBER 15, 2021

MARKETING INSIGHTS: Five lessons from HEDNA about the future of distribution. Planning for Reopening: Third-Party Travel Marketing in COVID Recovery. Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings.

Production 81

Production Marketing Marketing Automation 81

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Leonardo

JUNE 22, 2023

Leonardo’s Web Studio solution gives hoteliers beautiful, conversion-driven websites. Leonardo uses a proprietary search engine optimization strategy to boost website traffic for hotels looking to revamp their direct booking. Asksuite’s platform provides centralized control of all hotel communication channels with maximum automation.

Automation 52

Automation Website Booking Hospitality 52

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Click To Tweet.

Events 233

Events Automation Venue Certification 233

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees.

Management 280

Management Platform Event Apps Automation 280

Smart Meetings

MAY 31, 2022

How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. million investment, Glisser Elements SKD will soon have more options for integrating low-code video streaming, slide-sharing and audience interaction for their websites and intranets. What: With help from a fresh $4.9

Meeting 246

Meeting Platform Vendor Networking 246

Leonardo

APRIL 26, 2022

By partnering with Leonardo, we’re helping to boost the rankings and performance of our hotel clients across travel channels with automated media feeds. Leonardo is helping SHR automate media distribution of their partner hotels to hundreds of online travel channels, including a dedicated room media feed. About Leonardo.

Media 81

Media Automation Booking Hospitality 81

Traveler's Q

MAY 1, 2023

Event branding refers to the process of utilizing marketing assets to strategically increase the awareness of your brand, as well as the memories associated with it in the minds of your target audience. With the rise in popularity of virtual events, digital event branding has become a crucial aspect of marketing a successful event.

Social Media 130

Social Media Website Audience Events 130

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve. The problem is that data like this is too vague.

B2B 52

B2B Prospect Automation Social Media 52

DCI

AUGUST 11, 2022

It’s so much more than banner ads on a website. And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Landing on a messy DMO website is akin to landing at an airport where nothing works right. Respect and Revere AI and automation.

Media 99

Media Advertising Automation Social Media 99

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Social Media 26

Social Tables

MAY 18, 2023

Dragging and dropping items into a diagram was easy enough, but automated diagramming is even better. 3D on CSN 3D layout embedding will allow users to add 3D models directly to their hotel website, Wedding Spot listing, or venue profile on the Cvent Supplier Network (CSN). Tell your property’s story where planners source the most.

Automation 78

Automation Venue Planner Events 78

Endless Events

JANUARY 10, 2023

Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. . Inflation significantly affects your customers, and your marketing and sales messages should account for that. Send automated emails asking your audience for their opinion.

eCommerce 177

eCommerce B2C Audience B2B 177

Endless Events

NOVEMBER 12, 2021

There are different ways to set up event registration, but generally speaking, there are two ways event planners can implement registration: set up a microsite : an event website that highlights certain aspects of their event, such as their speakers, community page, FAQs, and more. What pages do you want to showcase on your event website?

Registration 316

Registration Events Event Technology Platform 316

Travel Daily Media

MAY 30, 2023

The right technology saves companies time and money by helping them automate all of the routine tasks of running a tour or experiences business, so they can focus on what makes their operation special. This is essential for any business looking to grow its online bookings and increase its market share in today’s competitive market.

Booking 83

Booking Online Automation Website 83

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Unleash the power of automated emails. Offer free marketing tools.

Social Media 130

Social Media Automation Booking Trade Show 130