Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies
Convene by PCMA
APRIL 15, 2024
While last-minute registrations spiked during the COVID years, that challenge hasn’t resolved itself. That includes aligning marketing, pricing, and logistics strategies. Another thing late registrants have in common is they tend to be within driving distance of the event, removing the imperative to book air travel in advance.
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