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How Color Can Be Your Next Secret Weapon to Earn Audience Engagement

Smart Meetings

Considering that 80-85% of our perception, learning and cognition is mediated through vision , one of the core components to impact audiences has always been color. From fashion to marketing, the color of the year is used to forecast trends in branding and design, product development and purchasing decisions.

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Boutique Hotels Riding Mid-Size Meeting Wave

Smart Meetings

One of the long-tail effects of the pandemic could be a downsizing of average meeting attendee lists as some big events go hybrid and bring parts of their audience together in person while larger audiences access content online. Themed art and fashion show fundraisers bring the energy of the city into the public areas of the hotel.

Meeting 246
MICE professionals

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Crafting Great Content For Virtual Events

Endless Events

So join Sarah as she picks Phil’s brain on how to craft the best content for virtual events in an engaging and unforgettable fashion! Content For Virtual Events: The Audience. When tackling the topic of content for virtual events, Phil circles it back to the audience. This Is Where We Are. It was amazing.

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IMEX22 Shares Community-building Tools

Smart Meetings

Like many in the audience, he is a frequent flier. “In Always keep your circles open,” he says, noting the tendency of attendees to gather in small cliques following presentations and activities during conferences and events. Plus, many events are coming back grander than before.”

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What Meeting Professionals Can Learn from the Metaverse

Smart Meetings

People are looking to participate in meetings in a more exploratory fashion,” she said. When they are physically in the audience, don’t make them give up the interactive tools they have gotten used to using, warned Leary-Perez. I remember my first live conference back,” she shared. “I They don’t want to be passive listeners. “I

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How Toronto’s New IDEAS Guide Helps Organizers Make a Positive Impact

Convene by PCMA

“Diversity, Our Strength” — that’s the motto of the city of Toronto, and it does more than inspire the city’s nearly 3 million residents: It’s a big reason why massive events like the tech-focused Collision Conference — which attracted 36,000 attendees in 2023 — call the biggest city in Canada home.

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Innovative Corporate Event Branding Ideas

Blue Spark Event Design

When exploring ways to showcase a corporate brand at a conference, our brainstorming sessions always circle back to the conference objectives. It’s crucial to clearly outline your goals so that we, as event planners, can effectively convey those key messages and themes across the entire conference. We can do that.