Endless Events
MARCH 9, 2018
By putting the audience’s needs first and giving them what they want, you could create an event that’ll leave a lasting impact. It generates more jobs than other well-established industries like oil and gas or auto manufacturing. 446 billion dollars. That’s how much the events industry contributes to the GDP.
Smart Meetings
MAY 17, 2021
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both.
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Dana Communications
MARCH 28, 2022
As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. Younger audiences—18-34 especially—are fast entering the market and generationally tend to watch more video, as it’s how they were raised. It’s Adaptable to Audiences.
Smart Meetings
SEPTEMBER 29, 2023
Where She Is Now Dolecki now serves as director of conferences and events for The Association for Manufacturing Excellence (AME). To manage the team communication necessary to execute a great event, Dolecki develops a staff playbook. I had the opportunity to work on a large national sales meeting, which gave me on-site exposure.”
Brightspot Incentive Events
SEPTEMBER 7, 2023
A showroom sales incentive program, also called a showroom loyalty reward program, is a motivational structure for manufacturers to reward sales representatives who work within a retail or wholesale showroom. It indirectly targets retail customers who visit physical showrooms or brick-and-mortar stores.
Convene by PCMA
MAY 23, 2024
At last October’s event in Munich, Germany, where the agenda included main stage presentations plus five breakout stages, Stephen Rose, Siemens AG’s head of global communication services, and his colleagues faced a challenge most meeting organizers would love to have. The next challenge will be to expand the use of the tool, he said.
Convene by PCMA
FEBRUARY 20, 2023
So, during their time together last year, Louisville Tourism and its CAC — 24 association, corporate, trade-show, and special event meeting professionals who serve a two-year term — focused on registration data analysis and best communication and collaboration practices around these numbers to aid in industry recovery.
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