Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?

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Event Marketing Marketing Marketing B2C 113

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

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Platform Sponsors Events Social Media 317

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

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Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

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Automation Promotion Audience Events 130

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

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Conference Social Media Sponsors Registration 105

Bizzaboo

MAY 6, 2024

Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Identify your event’s unique selling points (USPs): What makes your event stand out?

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Sponsors Events Benefits Audience 59

Travel Daily Media

MARCH 15, 2023

The post Cvent partners with YEG for next-gen data-driven events in Italy appeared first on TD (Travel Daily Media) Travel Daily. Cvent, a meetings, events and hospitality technology provider and YEG!, Cvent’s leading event marketing and management platform now integrates with YEG!’s

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Platform Audience Communications Communications 87

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

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Social Media Registration Virtual Events Audience 176

Traveler's Q

MARCH 2, 2023

Always keep an eye out for unforeseeable benefits, such as seasonal offers or discounts on catering and venues. How can I find the right venue for my event? Working with a corporate event management company Write a very detailed RFP (request for proposal) What even is an RFP? Plan the event layout.

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Bizzaboo

SEPTEMBER 4, 2023

Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios. With that in mind, let’s examine why organizations sponsor events.

Sponsors 52

Sponsors Seminar B2B Events 52

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept. An estimated 1.3

Social Media 98

Social Media Media Platform Audience 98

Traveler's Q

NOVEMBER 2, 2023

This article will share expert tips and advice for using technology at your event, highlight the latest event tech trends, and provide a handy event tech checklist to make your next event a roaring success. The Benefits of Using Event Technology Event technology has become an essential component of modern-day events.

Event Technology 130

Event Technology Technology Technology Social Media 130

Convene by PCMA

AUGUST 22, 2023

Emotional AI for the Business Events Industry When asked to consider how event organizers could benefit from using emotional AI, Gradwohl asked: “The first thing is, do you really understand how your target audience makes decisions — what’s driving them to come to an event?” Can you refine that? Is it the topics?

Social Media 98

Social Media Events Audience Event Apps 98

Traveler's Q

JANUARY 3, 2024

Top Corporate Event Trends Happening in 2024 In-Person Events Return in Full Force As the world rebounds from the pandemic, experts in the corporate events industry predict a significant uptick in in-person events in 2024. Be sure to leave enough time for research, budgeting, and implementation.

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Trends Virtual Events Sustainability Planner 130

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.

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Registration Virtual Events Advertising Social Media 158

Smart Meetings

MARCH 18, 2022

If you have a staff member who knows how to coordinate multiple stallholders and the audience, that can help with compliance and safety. Experienced trade show staff are an investment, but they can be well worth it considering all the benefits they can bring to your event, and the fact they can help to drive future growth.

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Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.

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Management Events Advertising Consulting 98

Eventtia

JUNE 8, 2023

Importantly, this will give you the foundations to start designing your event so go through every detail, however, small it may be. To get the ball rolling, here is a list of questions that can help you iron out these details: What’s the topic of the event? Who’s the target audience? Where and when will the event be?

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Management Logistics Events Speakers 109

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. See “Benefits Over Features” below for more.) Go with the crowd.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

JULY 26, 2018

How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. And the key takeaway for planning events with purpose.

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Speakers Audience Sustainability Events 185

Bizzaboo

AUGUST 7, 2023

Manage Attendee Data and Information Efficiently handling attendee data is crucial for a smooth event experience. Use a secure system to manage registrations, track attendance, and communicate essential updates to attendees. To get you started, here are some powerful strategies that can help scale your event registration strategy.

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Registration Social Media Events Advertising 92

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. For example, perhaps your event partners with a local restaurant. Communicate Value.

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Sponsors Events Virtual Events Website 98

Endless Events

APRIL 27, 2022

A great community is centered around content and the members themselves. It hosts virtual events, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year. For £17.99

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Online Virtual Events SEO Platform 177

Eventtia

SEPTEMBER 2, 2022

With that being said, here are the most common ways to monetize your events that you can consider: Monetize your event by selling tickets. The most basic way to monetize an event is to charge for tickets. Create and communicate value. The secret here is to understand the needs of your target: why do they attend an event?

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Sponsors Advertising Prospect Events 118

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 62

Marketing Marketing SEO Automation 62

Bizzaboo

JANUARY 30, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. With that in mind, let’s look at some of the more notable benefits of sending post-event emails.

Audience 52

Audience Attendee Event Marketing Virtual Events 52

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. Keep in mind that you also need to give exhibitors a good ROI.

Trade Show 214

Trade Show SEO B2B Automation 214

Bizzaboo

FEBRUARY 20, 2023

Once you have a reliable pre-event checklist template in hand, you also make scaling your event strategy from event to event more effortless than ever. The benefits of using checklists for event planning speak for themselves. But how do you make a checklist for an event? ☐ Set a budget for your event.

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Conference Sponsors Virtual Events Speakers 98

Eventtia

OCTOBER 9, 2023

Here’s how you can structure it: Summarize the key event details. Cover details like the event name, date, location, and critical requirements. Understand your audience. Recognize who your event caters to. Clearly articulate what makes this event (and the products or promotions it features) unique.

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Event Planning Retail Registration Events 88

Convene by PCMA

SEPTEMBER 12, 2023

Think Global Act Local To ensure that we are exceeding in member and audience value and are delivering the communities, connections, products, and services that will help you excel in your career, we regionalized all our Advisory Boards and established our first US & Canada Advisory Board earlier this year. April 9-11.

Sustainability 52

Sustainability Education Platform Organization 52

Eventtia

DECEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 48

Marketing Marketing SEO Automation 48

Bizzaboo

JULY 25, 2022

Once you’ve secured your speakers, you must prepare them for the event to ensure everything runs smoothly and that they feel comfortable throughout the process. With that in mind, here are some tips to help you manage virtual event speakers and build strong relationships with them. . Speakers are a vital part of your event’s success.

Virtual Events 98

Virtual Events Speakers Rehearsal Management 98

Bizzaboo

MAY 10, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. What is a post-event “Thank You” email? Reinforce the Content One of the main reasons people go to events is to learn new things.

Sponsors 52

Sponsors Speakers Attendee Audience 52

Bizzaboo

APRIL 27, 2023

The CSEP program is also meant to respond to the growing complexity of maintaining a standard of practice among events professionals in a constantly changing industry. There are a variety of benefits that come with CSEP Certification. CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: CEM 9.

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Certification Event Planning Trade Show Planner 98

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an event app. But an event app is an efficient way of recording proof that the intended behavior has happened and then measuring the results. Generating positivity.

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