article thumbnail

Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As attendees become more interested in a more sustainable future, event planners must adapt and provide more regenerative and sustainable approaches to events. Finally, implementing circularity can also benefit attendees.

article thumbnail

Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Tips for Returning to Live Trade Shows

Convene by PCMA

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. The real goal at a show is to provide attendees with a memorable, favorable, and fun experience that creates a deeper connection to a brand, according to Josh Frisbie, creative director at Hamilton Exhibits.

article thumbnail

6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

article thumbnail

4 Takeaways from Big Attendee-Preferences Survey

MeetingsNet

Freeman’s annual gauge of event participants reveals a few differences between attendees of different generations—but many important similarities too. Some examples of other common preferences among different generations of attendees, according to the survey results: • With keynote and other general-session presentations, content comes first.

Attendee 111
article thumbnail

How California’s Associations End the Year with Cheer

Smart Meetings

As guests entered the convention center, they saw attendees dressed in festive red and green garb all around, from ugly Christmas sweaters to stylish holiday patterns. As guests entered the convention center, they saw attendees dressed in festive red and green garb all around, from ugly Christmas sweaters to stylish holiday patterns.

article thumbnail

15 Best Hospitality Trade Shows and Events

Hotel Engine

Then you must not be regularly attending trade shows. We’ve put together a list of the 15 top annual hotel trade shows with a synopsis of what they cover and where they’re happening in the world. There’s even an app available for download that attendees can use to get the most out of this hospitality expo.