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Case Study: Oakland Style Steers the Narrative

Smart Meetings

Smart Meetings chatted with Renee Roberts, director of public relations and communications at Visit Oakland, who wrapped the first annual Oakland Style event in early October, to discuss how the community of Oakland rallied together to create this first-of-its-kind event.

Fashion 264
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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. Event marketing focuses on promoting your event to attract attendees and generate interest.

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How to Use Social Proof to Market Your Event

Convene by PCMA

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Make it certifiable.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. What value will attendees get from attending? ” Attendees should be able to understand precisely what they will receive from attending the event. The example below may serve as a helpful reference for website design.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. The Facebook Effect . billion active users.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

By defining your ideal attendees, you can tailor your marketing messages and select appropriate channels to reach them. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively.

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START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Gallen Convention Bureau with their expertise and close contacts at the local hotels is ready to offer assistance in allocating rooms to event attendees.