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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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Travel Advertising Today & in a Cookieless World

Sojern

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

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Five ways explicit communication improves meetings

Conferences that Work

But often, explicit communication — saying or writing what’s needed to guide or influence desired behavior — improves matters over staying silent or beating around the bush. Here are five examples of how explicit communication improves meetings. A little explicit pre-party communication will improve your meeting.

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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

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Why Augmented Ads Really Click with Today’s Travelers

Dana Communications

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. Once guests arrive, keep the communication flowing with specific hotel AR-based apps that provide answers and helpful 24/7 information to any concern that may arise during their stay. And the reason is clear.

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6 tips for developing an effective influencer communication strategy

Interface Tourism Spain

6 tips for developing an effective influencer communication strategy. Share long-lasting and stable messages over time , avoiding advertising fatigue to achieve greater brand recall by extending the campaign over time. For more information, see the Top Comunicación article where more influencer communication experts share their tips.

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START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. This role plays a vital part in coordinating communication among all teams. I travelled to St.