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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As attendees become more interested in a more sustainable future, event planners must adapt and provide more regenerative and sustainable approaches to events. Finally, implementing circularity can also benefit attendees.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. That doesn’t mean we won’t return to Las Vegas, but we wanted to share something new with attendees.” Check out the largest trade show with over 300 exhibitors.

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5 Data Points to Attract and Retain Exhibitors and Attendees

Convene by PCMA

Lippman’s five key takeaways were drawn from Freeman research — the “2024 Freeman Syndicated Survey of Event Attendees” and the “Freeman 2023 Exhibitor Trends Report” — and shared with the audience of 269 exhibition and convention industry leaders, Convene among them. Retaining Attendees Point No. Exhibitor Packages Point No.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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How California’s Associations End the Year with Cheer

Smart Meetings

As guests entered the convention center, they saw attendees dressed in festive red and green garb all around, from ugly Christmas sweaters to stylish holiday patterns. 13 and welcomed over 1,000 attendees and exhibitors. This year’s Seasonal Spectacular took place from Tuesday, Dec. 12 to Wednesday, Dec. Inspiring, it certainly was.

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SIAL America 2023 Kicks Off in Las Vegas

Smart Meetings

Exhibitors, industry professionals and other attendees will meet at the second annual SIAL America 2023 , organized by Emerald X at Las Vegas Convention Center (LVCC) to showcase food and beverage categories that are key to retailers, wholesalers, food service companies and distributors. “We