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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Why marketers need to embrace automated marketing to deliver a modern customer experience.

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35 Event Marketing Ideas that Work

Social Tables

Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results. Link online event resources Connect all of your event pages and content together to widen your audience reach and keep track of online engagement.

MICE professionals

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BLOG – TRAVEL TECHNOLOGY TRENDS 2020

Open Destinations

Many hotels and tour operators have started to build virtual reality functionality into their websites and apps. Artificial Intelligence will continue to be a dominant force in 2020. In 2019 a survey found that as many as 83% of US adults harbour a preference for online booking (Condor Ferries). Artificial Intelligence.

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Hackathon Points to More Biases in Twitter Algorithm

Convene by PCMA

The event, run entirely by volunteers, also offered an online version. The hackers discovered that a Twitter image-cropping algorithm , found by users in 2020 to be biased against Black people, was also coded with implicit bias against other groups. The institute extended the deadline until Sept.

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Self-Service Technologies in Travel: End-to-End Solutions for Independent Travelers

AltexSoft Travel

There are capsule hotels in Japan that are almost entirely staff-free and automated passport control has been implemented in selected airports in Europe and Asia. Back then, self-service used to simply mean “without a travel agent”, and in 2020, with up to 80 percent of travelers booking directly online – it’s a norm.

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Customer Experience Predictions Big & Small for 2022 & Beyond

ITA Group

Just when it felt like 2020 was about as off the rails as things could get, 2021 came along like, “Hold my coffee.” Engagement will continue to evolve as more of our lives are spent online. Automation at Scale. Automation is the biggest looming CX and EX challenge, with both positive and some negative fallout.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

In April 2020, the hotel occupancy in the US dropped to its lowest level ever — the bewildering 24.5 Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. Metasearch cost models. Metasearch engines get their revenue from advertising.