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Trade Show Ideas For Better Planning, Payments, and Promotions

Endless Events

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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Finding Event Registration Patterns

Convene by PCMA

Registration forecasting for 2023 was the top challenge identified by Louisville Tourism’s Client Advisory Council members. The assessment included analysis of CAC members’ registration data, insights discovered about attendee behavior, and suggestions for how and when this information should be communicated.

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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., 90 show instances) spanning diverse industries over three years, what emerged is how COVID remains the events industry’s biggest plot twist. It sounds like once they finally make the decision to attend, they go all in.

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine. Case S tudy.

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Research Spotlights Present and Future Challenges for Planners

Convene by PCMA

Late attendee registrations and room-block bookings continue to vex meeting planners, but those are not the only challenges they face. Similar to the registration results, almost 12 percent of attendees are booking less than one month before the event. The survey organizers also conducted 20 interviews with meeting and event planners.

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How Planners Are Celebrating GMID 2022

Smart Meetings

For those who couldn’t make it, you can get a free recording for all registrants to download. followed by a presentation on group travel recovery in the first half of 2022 by Heath Dillard, director of insights for Charlotte Regional Visitors Authority, and a live global broadcast at NASCAR Hall of Fame to finish off the day.

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Let’s Talk Finances: Event Sales Tax, Event Budgeting and More

Endless Events

Do you accept registrations online? But did you know it’s also used for lodging by business travelers? This is highlighted in the recent announcement by the American Society of Association Executives that all early-bird registrants in its October event would pay nothing beforehand. Airbnb Revamps the Corporate Space.