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Tales from Las Vegas: Jewelry Trade Shows and LVCC’s Comeback Convention

Smart Meetings

The Comeback of Jewelry Trade Shows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace. We’re bringing the first large-scale trade show in the country back to the show floor,” McCurdy says.

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How to Attract Attendees to Your Trade Show Exhibition

InEvent

Trade shows offer a valuable opportunity for businesses to connect with prospects, showcase their products and services, and generate leads. However, with the vast number of exhibitors and attendees at these events, it can be challenging to stand out from the crowd and attract traffic to your trade show exhibition.

MICE professionals

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10 Commandments of Incredibly Successful Trade Shows by @QuickTapSurvey

Techsytalk

Consider the trade show to be your stage – and you need to be performing from the moment you leave your hotel room until the moment you return. You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event. Be on your Best Behavior. Track your Data.

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8 ROI-Driven Trade Show Goals & Objectives by @QuickTapSurvey

Techsytalk

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Boost Brand Awareness. Market Research.

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Trade Show Checklist: What to do Before, During and After the Show

Techsytalk

Planning to attend a trade show can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.

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How to Improve Your Trade Show ROI

Stova

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.