Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads.

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Event Marketing Marketing Marketing Social Media 98

Eventtia

OCTOBER 31, 2022

Thousands of visitors will walk by your trade show booth. For any business, large or small, the exhibition and trade show scene is the perfect opportunity to generate brand awareness and meet prospective customers. However, capturing the attention of your target audience starts long before the trade show starts.

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Trade Show Prospect Attendee Contracts 62

Convene by PCMA

APRIL 21, 2024

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Another big piece of transparency is numbers of real attendees, maybe even your target audience.”

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Sponsors Trade Show Events Prospect 59

Endless Events

AUGUST 28, 2020

And for years, organizations harnessed the power of conferences and trade-shows in order to improve their overall marketing strategies. One of the first steps that go into planning an event – regardless of the format – is defining the target audience. And You Can Connect With A Broader Audience!

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Virtual Events Events Audience Trade Show 279

Endless Events

MAY 12, 2022

Deanna agrees but adds that many audiences are clamoring for the pre-pandemic events. I was in a role where I had a planner title, but 50% of what I did was related to trade shows. They might not be the first time your prospect has heard about you. In his view, events look the same as they did in 2019. .

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Planner Events Virtual Events Trade Show 320

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. These channels might not be cost-effective for a smaller audience. On the Web.

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Advertising Marketing Marketing B2B 105

Smart Meetings

AUGUST 17, 2021

Three and a half months prior to my client’s largest annual trade show, we were notified that the San Diego Convention Center would be unable to host the program due to it being used as a temporary Emergency Intake Site. The center was not going to be available for groups from March to August 2021. Where else can we do this?”

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Sponsors Venue Registration Trade Show 290

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I We are marketing to people.

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Event Marketing Marketing Marketing B2B 98

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Getting Started While event goals vary by type of event, audience profile, and other factors there are enough common elements to provide a basic roadmap.

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Audience Event Apps Events Sponsors 40

Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Identify Your Target Audience and Goals Every successful B2B event marketing strategy begins with clearly understanding the target audience and the specific goals you hope to achieve.

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Bizzaboo

JUNE 21, 2023

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. They enable businesses to manage relationships with current and prospective customers. Among Fortune 500 companies, 14% reported earning $5 for every $1 spent on their trade show exhibitions.

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Event Marketing Marketing Marketing Trade Show 98

Eventtia

NOVEMBER 7, 2022

Here, the event proposal’s main role is to communicate how prospective sponsors can benefit from sponsoring the event, as well as to explain the event’s concept and agenda to these prospective sponsors. and external stakeholders (prospective partners, vendors, prospective sponsors, speakers/talents, etc.). A trade show?

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Proposal Prospect Sponsors Events 118

Convene by PCMA

OCTOBER 4, 2021

At least 80 percent of trade-show attendees and 83 percent of exhibitors are vaccinated — rates much higher than the latest CDC figures for vaccination nationally, which show that 56 percent of the population has been fully vaccinated. Here are some takeaways from those studies.

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Public Relations Trade Show Prospect Events 98

Bizzaboo

APRIL 16, 2023

Generating Leads Events are the perfect place to meet new business prospects and capture leads. Many of the folks who show up at your events come because they want to learn more about your products and services; they’re already interested, so you don’t have to pitch them cold.

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Retreat Events Trade Show Logistics 104

Convene by PCMA

AUGUST 13, 2021

Lippman, producer of the Exhibition and Convention Executives Forum (ECEF) and other events for trade-show executives, sees this as a very positive sign. These new hires,” he said, “will certainly improve how we market and produce our events — and will extend their reach.”.

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Event Marketing Marketing Marketing Virtual Events 98

Eventtia

JULY 4, 2023

Whether you’re organizing a product launch, a brand activation event, or a trade show, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company. Audience Another important aspect is understanding your audience.

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Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, trade shows, and road shows.

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Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, trade shows, and road shows.

Prospect 48

Prospect Social Media Audience Events 48

Brightspot Incentive Events

MARCH 22, 2022

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Roadshows can take on many faces —more on that later— and are highly effective ways of introducing potential investors and prospects to the company.

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Prospect Audience Social Media Benefits 52

ITA Group

OCTOBER 21, 2021

What messages will resonate with which audiences? Additionally, a large part of event design focuses heavily on how you care for your audience. If you’re designing a large event, consider segmenting your audience and including special elements for each. Does partner preference vary by audience segment? Travels well.

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Trade Show Sponsors Audience Incentives 76

Convene by PCMA

AUGUST 25, 2021

Planners responding to the latest Recovery Dashboard listed pulling off virtual events —like the National Electrical Contractors Association’s first virtual trade show – as one of their accomplishments during COVID-19. Building virtual conferences, trade shows, other events. (23 VIRTUAL CONFERENCES.

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Eventtia

MARCH 14, 2023

Whether you’re organizing a product launch, a brand activation event, or a trade show, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company. Audience Another important aspect is understanding your audience.

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Logistics Events Prospect Audience 48

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. 21st Century Expo Group, Inc.

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Management Events Advertising Consulting 98

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Reach a Wide Audience with Email Marketing Utilise the potential of your email list to establish a personal connection with your audience. In short, you can get qualified leads from such websites. Why wait then?

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Promotion Advertising Social Media Audience 52

Bizzaboo

SEPTEMBER 26, 2022

Following up with all prospects. Over the years, various estimates have been made about the percentage of trade show exhibitors that don’t follow up with leads, but the estimates are consistently between 80% and 95%! To do this, segment your audience into groups of like-minded individuals. Sharing presentation materials.

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Registration Events Trade Show Attendee 98

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

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Event Marketing Marketing Marketing Social Media 98

IT&CM Events

AUGUST 18, 2021

MICE Trade Shows vs Travel Trade Shows. Travel trade shows are plenty but those that focus on MICE business events are few as such niche shows dedicate and distinct themselves from their general counterparts. Another transparent indicator is researching if your competition has a presence at the show.

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Trade Show Incentives Prospect Events 52

Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. Offer free e-book downloads.

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Eventtia

APRIL 20, 2022

Easier to capture audience attention: in an in-person event, the attendees are typically more committed to enjoying the event, so distractions are less of an issue. It’s more difficult to keep your audience engaged since you don’t have control over these distractions. Technology and logistics concerns. Accessibility.

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Venue Virtual Events Events Logistics 71

Eventtia

DECEMBER 9, 2022

In certain cases, a company can hold a corporate event for both internal and external audiences or even the public. Trade shows: this can be a private trade show where the corporation showcases its own products or services, or the company may also partner with other businesses to host the trade show together.

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Event Planning Logistics Events Virtual Events 48

Eventtia

APRIL 12, 2022

Yet, soon enough, both event organizers and audiences realized the benefits and unique experiences brought by virtual events. This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Online Expos and Trade Shows. Past events they’ve attended.

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Virtual Events Prospect Events Registration 62

Social Tables

APRIL 17, 2018

While most people are going to attend a conference or trade-show to network and interact, the swag they’re handed at the registration desk can go a long way in building brand affinity and adding value. Tailor swag to your audience. People attending an industry trade show ? Make sure it’s current.

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Conference Trade Show Vendor Events 102

Eventtia

NOVEMBER 25, 2022

Online trade shows and exhibitions. Thanks to technology, now event organizers and brands can host an online trade show and expo by leveraging a virtual stage and virtual booths. You can combine an online trade show with other formats. Know your target audience and purpose.

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Virtual Events Remote Trade Show Speakers 62

Eventtia

MAY 11, 2022

Again, the better you understand your target audience’s needs and preferences, the better. Knowing and Understanding Your Target Audience. Now that you’ve defined your event goals, the next step you should do is to identify the ideal audience in achieving these goals. Not Planning for Redundancies.

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Sponsors Social Media Event Planning Insurance 62

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. Innovative event marketing tools can help captivate your audience, create buzz, and accelerate your event’s success. But how do you market your event effectively?

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Event Marketing Marketing Marketing Social Media 52

Bizzaboo

AUGUST 10, 2023

You can also build compelling and personalized content that resonates with your target audience. Here’s how to leverage AI and elevate your event landing page, attracting a diverse and enthusiastic audience like never before. There’s no need to spend hours and hours thinking of an attention-grabbing headline.

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Registration Sponsors Speakers Attendee 52

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? Activities and kiosks at trade shows. Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products. Lead generation: Gather contact information and data on future prospects.

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Marketing Marketing Social Media Audience 105