Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Boost Brand Awareness.

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InEvent

OCTOBER 23, 2023

Virtual trade shows are immensely popular, as they allow event organizers the flexibility to serve audiences from around the world. Even though virtual events are no longer a safety necessity, they … Post Revolutionizing Virtual Networking: The Future of Trade Shows showed as first in InEvent Blog.

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Convene by PCMA

OCTOBER 5, 2023

Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. It’s fine to use traditional language like trade show, congress, plenary, and exhibition internally, Holsinger added.

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Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Convene by PCMA

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. online education) moved into our online competitive space during COVID and now realize they can use off-the-shelf software to produce events and compete for our traditional audiences. Francis Friedman.

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Creative Group Inc

SEPTEMBER 1, 2021

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Ready to design a virtual trade show?

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Cort

JULY 20, 2021

Before you move forward with marketing your brand at a trade show, it’s important to understand the different types of events where you can show off your company. Even though trade shows, conventions, and expos are similar in most ways, there are subtle differences that are worth your while to comprehend.

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Endless Events

APRIL 24, 2018

Check out the epic resources mentioned in this episode: How To Engage Your Audience – #EventIcons Episode 87. Audience Interaction Blog. Real-Time Analytics: Measure, See and Report the Success of Your Trade Shows and Meetings. Audience Response App. Interactive Meeting Technology, LLC. 8 Mile (Movie).

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Endless Events

MAY 4, 2018

Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. Trade Shows Are Looking Forward to a Tempered Boom. They allow you to follow audiences, while also immersing them into the event’s activities wherever they are.

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Hotel Engine

JULY 6, 2022

Then you must not be regularly attending trade shows. We’ve put together a list of the 15 top annual hotel trade shows with a synopsis of what they cover and where they’re happening in the world. Hotel, Motel & Restaurant Supply Show of the Southeast. Where: Myrtle Beach, SC. Wellness and balance.

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Traveler's Q

APRIL 18, 2024

Benefits of Metaverse Events Global Reach and Inclusivity The metaverse eradicates geographical barriers, enabling a worldwide audience to converge with unparalleled ease. Types of Corporate Events in the Metaverse Conferences and Trade Shows The metaverse redefines conferences and trade shows, creating a dynamic, interactive setting.

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Convene by PCMA

MARCH 4, 2024

Your audience is saying] that instead of going to a dozen events, I’m going to pick three to five. Why audiences have higher experience expectations: [Audiences are saying] I want to make sure that I’m entertained. Here’s what she had to say. The quantity has lessened for people. They feel inspired and motivated.

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Maritz Global Events

JANUARY 21, 2020

Understand Your Audience. Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. Immediate Automated Trade Show Follow-up. do not compete with lead retrieval, but complement it.

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Meeting Tomorrow

JULY 8, 2019

Exhibiting at trade shows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Below are 7 trade show technology booth ideas you can use to draw traffic to your booth and interact with your audience. Create a Game Show in Your Booth.

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Endless Events

DECEMBER 2, 2021

For us, it’s time to do business and reunite in person at one of the biggest and most exciting trade shows in our industry: IMEX! Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. I thought they did a great job.

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Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. . Our audiences have totally shifted,” Will says.

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Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. But the reality is that 80% of virtual attendance is free.

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Meeting Tomorrow

JULY 8, 2019

Exhibiting at trade shows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Below are 7 trade show technology booth ideas you can use to draw traffic to your booth and interact with your audience. Create a Game Show in Your Booth.

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Endless Events

JUNE 15, 2022

Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. When planning experiential events, you need to think about your specific target audience.

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Smart Meetings

MAY 31, 2022

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Pick the low-hanging fruit. Account for accessibility.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways. to 12:30 p.m.

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Smart Meetings

APRIL 27, 2022

Planning two mega-shows back-to-back during a pandemic was a learning experience. Our audience needed the show; the industry wanted to meet,” she said. In a nod to the viability of the trade show in the future, 150 were first-time exhibitors. Vendors said they were just happy they could be there.

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Smart Meetings

NOVEMBER 2, 2023

Smart Meetings walked the trade show floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. This is stimulation overload,” she said, indicating the trade show floor around her. “By

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Smart Meetings

NOVEMBER 17, 2022

The challenge is designing events that speak to the needs of an audience that changed over the last three years. Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. Read More : Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar.

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Convene by PCMA

FEBRUARY 7, 2024

At large trade shows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear. Humanize your brand.

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Endless Events

JULY 13, 2018

In this roundup, we share a few things you can do to know whether your audience really liked your event. Because satisfaction is key to audience engagement, which also leads to audience growth. If you plan to make a long and fruitful career out of events, you need to know how to grow and keep an audience. Click To Tweet.

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Smart Meetings

JULY 8, 2021

Any in-person events going forward will likely be “ hybrids ” with a smaller in-person live audience with a larger virtual or remote audience. This will require solid production, formatting, timing and execution in order to include the remote audience and participants in a coordinated, seamless and inclusive way.

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Convene by PCMA

APRIL 4, 2024

My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. Not so when professionals head out on the trade-show floor — we know we are not walking on neutral ground.

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Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your social media better. It merged technology with new ways to connect the performers to the audience. Trade Show Tips for the New Year.

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Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard. No wonder it has become one of the most popular benefits of event platforms !

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Smart Meetings

OCTOBER 23, 2023

Deb Sanders, director of California association groups with Remington Hospitality mentions, “While I see an equal number of buyers and sellers at the trade shows, I attend I rarely see any sellers in the actual meetings or breakout sessions. When they went hybrid, they increased their audience to 15,000.

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Endless Events

AUGUST 31, 2018

Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification. The Trade Show, from the Eyes of Attendees.

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Traveler's Q

NOVEMBER 30, 2023

Why Use VR at Your Event Gone are the days when events were limited to a physical location; with VR, events can reach global audiences. In the events industry, businesses are looking for creative ways to keep their audience engaged and connected.

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Endless Events

SEPTEMBER 7, 2018

It specializes in audiovisual audience engagement, from interactive video walls to cool wearables that help drive participation. Thisopenspace , for example, helps you search not just via venue features but also via your specific audience demographic. Trade Show Lessons: Learning From Failure and Success.

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Smart Meetings

SEPTEMBER 23, 2021

Know your audience. Make sure it stays true to audience needs. If infections spike and you need to cancel your in-person event, you’ll still have valuable digital content to share with your audience. A good hybrid strategy also expands audience reach and event lifecycle. How do you keep virtual audiences engaged?

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Smart Meetings

JANUARY 11, 2024

It just made sense this audience would find their perspective interesting,” he said. The Middle of the Action By design, The District activations in San Diego Convention Center’s sun-bathed atrium of an Expo Hall felt more like an adult playground than a trade show floor.

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MeetingsNet

FEBRUARY 23, 2024

To build out a series of videos that are short but chock full of information that will hold the attention of your audience, create a plan well in advance of the event to deliver videos with varied topics and perspectives.

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