Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Identify Your Target Audience and Goals Every successful B2B event marketing strategy begins with clearly understanding the target audience and the specific goals you hope to achieve.

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Bizzaboo

JUNE 21, 2023

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. They enable businesses to manage relationships with current and prospective customers. Each presents strengths, weaknesses, and levels of complexity.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 13, 2021

Some of the new approaches to attendee acquisition, cited by a majority of respondents, will be digital and targeted marketing, email marketing automation, and social media. Lippman, producer of the Exhibition and Convention Executives Forum (ECEF) and other events for trade-show executives, sees this as a very positive sign.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Offer discounts for new email subscriptions.

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Social Media Automation Booking Trade Show 130

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, trade shows, and road shows.

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Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, trade shows, and road shows.

Prospect 48

Prospect Social Media Audience Events 48

Bizzaboo

APRIL 16, 2023

Generating Leads Events are the perfect place to meet new business prospects and capture leads. Many of the folks who show up at your events come because they want to learn more about your products and services; they’re already interested, so you don’t have to pitch them cold.

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Retreat Events Trade Show Logistics 104

Eventtia

JULY 4, 2023

Whether you’re organizing a product launch, a brand activation event, or a trade show, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company. Audience Another important aspect is understanding your audience.

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Logistics Prospect Audience Events 62

Brightspot Incentive Events

MARCH 22, 2022

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Roadshows can take on many faces —more on that later— and are highly effective ways of introducing potential investors and prospects to the company.

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Prospect Audience Social Media Benefits 52

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Leverage Social Media One of the effective ways to promote events online for free is to use social media. Create short, interesting videos that show off event highlights, behind-the-scenes, and teasers.

Promotion 52

Promotion Advertising Social Media Audience 52

Eventtia

MARCH 14, 2023

Whether you’re organizing a product launch, a brand activation event, or a trade show, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company. Audience Another important aspect is understanding your audience.

Logistics 48

Logistics Events Prospect Audience 48

Eventtia

NOVEMBER 25, 2022

Online trade shows and exhibitions. Thanks to technology, now event organizers and brands can host an online trade show and expo by leveraging a virtual stage and virtual booths. You can combine an online trade show with other formats. Social media challenge. Ideas for Team Building Activities.

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Virtual Events Remote Trade Show Speakers 62

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? Activities and kiosks at trade shows. Ways for brands and loyal customers to do social good together. Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products.

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits. 21st Century Expo Group, Inc.

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Management Events Advertising Consulting 98

Social Tables

APRIL 17, 2018

While most people are going to attend a conference or trade-show to network and interact, the swag they’re handed at the registration desk can go a long way in building brand affinity and adding value. Tailor swag to your audience. People attending an industry trade show ? Make sure it’s current.

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Conference Trade Show Vendor Events 102

Meeting Tomorrow

APRIL 17, 2019

Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects. Social Media Metrics. Also, don’t forget to track social conversions and the cost per acquisition for each social channel.

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Social Media Prospect Events Promotion 83

Bizzaboo

JUNE 26, 2023

Some of the more common types of corporate events include the following: Trade shows are larger events that unite people who want to experience products, exchange ideas, learn new skills, gather leads, and meet other folks in the industry. Promote your brand.

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Event Planning Vendor Seminar Speakers 52

Motivation Excellence

JUNE 24, 2020

If your employees love hanging out on social media platforms, encourage them to post some brand-friendly content. When you send employees to conferences or trade shows, remind them to be ready to network with potential clients using business cards and friendly, informal text messages. Increase Sales. Conclusion.

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Incentives Panel Production Sponsors 130

Bizzaboo

NOVEMBER 14, 2022

But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. If a customer of a sponsoring company is browsing that particular sponsor’s social media feed and sees that they’ve partnered with you. The numbers don’t lie: Businesses continue to increase their event investments.

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Sponsors Events Virtual Events Website 98

Eventtia

MAY 11, 2022

Again, the better you understand your target audience’s needs and preferences, the better. Knowing and Understanding Your Target Audience. Now that you’ve defined your event goals, the next step you should do is to identify the ideal audience in achieving these goals. Not Planning for Redundancies.

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Sponsors Social Media Event Planning Insurance 62

Eventtia

APRIL 20, 2022

Easier to capture audience attention: in an in-person event, the attendees are typically more committed to enjoying the event, so distractions are less of an issue. It’s more difficult to keep your audience engaged since you don’t have control over these distractions. Technology and logistics concerns. Accessibility.

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Venue Virtual Events Events Logistics 71

Eventtia

APRIL 12, 2022

With various social distancing policies causing the delays and cancellations of in-person events, many event organizers pivoted to virtual events throughout 2020 and 2021. Yet, soon enough, both event organizers and audiences realized the benefits and unique experiences brought by virtual events. Online Expos and Trade Shows.

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Virtual Events Prospect Events Registration 62

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. Innovative event marketing tools can help captivate your audience, create buzz, and accelerate your event’s success. But how do you market your event effectively?

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Event Marketing Marketing Marketing Social Media 52

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I We are marketing to people.

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Event Marketing Marketing Marketing B2B 98

Hotel Engine

AUGUST 8, 2022

This silly-sounding acronym stands for Social, Military, Educational, Religious and Fraternal groups — and when targeted correctly, this audience segment offers significant revenue potential for hotels. Here are a few sources of potential prospects and ideas: Trade shows. What is SMERF? Meeting planners.

Booking 98

Booking Marketing Marketing Social Media 98

Bizzaboo

DECEMBER 19, 2018

They are known for planning epic events, creating amazing exhibits and organize engaging trade shows. They unite brands with their target audiences through live experiences, digital engagement and traditional marketing. They pollinate creative thinking to a wider audience through innovative activations and experiential programs.

Sports 105

Sports Events Advertising Entertainment 105

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Getting Started While event goals vary by type of event, audience profile, and other factors there are enough common elements to provide a basic roadmap.

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Audience Event Apps Events Sponsors 40

Eventtia

NOVEMBER 7, 2022

Here, the event proposal’s main role is to communicate how prospective sponsors can benefit from sponsoring the event, as well as to explain the event’s concept and agenda to these prospective sponsors. and external stakeholders (prospective partners, vendors, prospective sponsors, speakers/talents, etc.). A trade show?

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Proposal Prospect Sponsors Events 118

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98